Dietary Supplements Company For Sale

Henderson, NV (Clark County)

Project Shred (Dietary Supplements)
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Asking Price: $3,000,000

Cash Flow: $786,000

Gross Revenue: $2,800,000

EBITDA: N/A

FF&E: N/A

Inventory: $900,000*

Established: 2012

*not included in asking price.

Dietary Supplements Company For Sale

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Business Description

The Company launched in January of 2012 by two founders, who hold 50%/50% equity to-date, eager and driven to disrupt the nutrition supplement industry by curating products devoted to women’s fitness. The Company acquired a renown athlete and popular ?tness in?uencer at its inception which launched the initial momentum for the brand. At inception, the Company launched a line with three key products: amino acids, pre-workout, and fat-loss supplements. Shortly after, they launched a whey isolate protein which received incredible market response. The Company has developed distribution channels amongst brick-and-mortar retailers, specialty distributors, e-commerce outlets/direct-to-consumer outlets. Prior to founding the Company, other women’s supplement lines overall were never successful in the sports supplement market. The founders quickly recognized that the reason for this was that women's focused lines on the market were too hardcore and edgy for the mainstream female or on the opposite end of the spectrum, too feminine which would detract serious athletes. This brand attributes their success to achieving a middle ground and having a wide variety of athletes ranging from competitive athletes to mommy bloggers.

Detailed Information

Location:
Henderson, NV
Inventory:
Not included in asking price
Employees:
2
Facilities:
Home Based
Growth & Expansion:
Leveraging External Resources (Infrastructure Related Efficiencies Provided By A New Partner) The Company could use further management and resources such as: • Forecasting/benchmarking for growth • General reporting • Additional sales representatives • Inventory Management such as technology used for tracking shipments of goods and orders • Systems/software pertaining to e-commerce, enabling THE COMPANY to improve their relationships with customers and suppliers Leveraging Internal Resources (New Partnerships, Branding, and Product Strategies Provided By Current Management) • THE COMPANY Naturals and Vegan Line launch - August 2019: By launching protein, greens and naturally sweetened variety of amino acid products, the company plans to capitalize on the natural/vegan market as it expands. Management believes that this launch will help bolster sales, create further brand recognition, and secure customer loyalty. Leveraging Internal Resources (New Partnerships, Branding, and Product Strategies Provided By Current Management) • Pro Series: THE COMPANY has reformulated some of their top products. These have been the Company’s top sellers for years, and by launching this new iteration, the Company should be able to capture further sales. If management had further bandwidth the revamp their top products every 12-16 months, by way of branding or formulation efforts, they feel confident that sales would grow. • New Fulfillment: In the past, the Company experienced challenges in their fulfillment and manufacturing relationships that could not deliver products on time. Both issues have recently been resolved by moving into agreements with XYZ Fulfillment who experiences little to no error in their processes. Between mid 2016-2018, the company lost about 5 million dollars in potential sales due to cancelled orders from vendors that could not be fulfilled. Due to the renegotiated blanket system with THE COMPANY’s manufacturers and fulfillment house, the Company’s cost structure and sales should be stabilized moving forward. • Exposition and Conference Sponsorships: In the past, THE COMPANY spent time, money, and effort on exposition/conference sponsorships in hopes obtain further visibility in the market. Now that they have gained growth and brand recognition, they do not expense as much towards these efforts and have prioritized more lucrative distribution channels. • New Athletes: THE COMPANY plans to sign 3-4 athletes and influencers with much larger followings than our current athletes which will drive a lot of brand awareness, attention, and new sales to the brand. Leveraging Internal Resources (New Partnerships, Branding, and Product Strategies Provided By Current Management) • Amazon: On January 1st, 2019, the Company had their Amazon storefront reinstated. The brand previously had 176 different storefronts selling product with many retailing at an even higher discount in attempt to stay competitive. Management has since eliminated their discounted offering directly through XYZ Distributor and instead has incentivized XYZ Distributor representatives with a bonus program to sell their products. Retailing directly through FBA with Amazon should help THE COMPANY’s profit line. The company has plans to grow their account and work directly with an Amazon representative to optimize their advertising spend. • Bodybuilding.com: This platform is one of THE COMPANY’s largest accounts and loyal partnerships. The retailer tried a new free shipping program in 2018 called B-Elite where customers were offered free shipping of certain brands, where THE COMPANY was included. In return, THE COMPANY gave bodybuilding.com a better margin. Bodybuilding.com has also almost entirely cut out promotional offerings. Sales suffered site wide from this change but THE COMPANY’s ranking on the website improved relative to other companies. As of March 2019, THE COMPANY is back to running promotions with proprietary content and sales are positioned to grow. • More Flavors: By launching 10 new flavors for each powder product, management strongly believes this will yield growth. In the past, we have only had 1-2 flavors of each and instead of focusing on expanding our flavor selection, we focused on launching new products. We have so many customers that stand by our products but don't want to use the same flavor over and over again. It has been a challenge organically growing and creating new products, launching new flavors, and keeping in stock simultaneously. If we had the means to launch new flavors of each product every month in the right quantity so we wouldn't run out of stock, we could easily double our revenue based on that alone
Home-Based:
This business is Home-Based
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Lindsey Wendler

Business Listed By:
Lindsey Wendler

National Transaction Advisors

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Memberships & Certifications:
Indicates membership in the M&A Source. The M&A Source is comprised of highly trained Intermediaries who advise on the preparation, sale and/or purchase of middle market (~$2M+ in revenue) business opportunities.

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