50+ yr caging, direct mail, dbmgt = great for Sales/Mktng Leadership

VA

50+ yr caging, direct mail, dbmgt = great for Sales/Mktng Leadership

Asking Price:N/A

Cash Flow:$416,000

Gross Revenue:$4,491,951

EBITDA:$286,000

FF&E:$48,298

Inventory:N/A

Lease Rate:N/A /SF

Established:1967

50+ yr caging, direct mail, dbmgt = great for Sales/Mktng Leadership

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Business Description

Macroeconomics are, in part, driving this growth opportunity.
> The political enviornment is causing increased giving to support their cause.
> Federal and state decreased spendng is causing increased donations to non-profit organizations to provide for those having increased needs.

This is a great growth opportunity for the following kinds of buyers who want to build on solid operating company with a good financial reportting in place:

In our SWOT Analysis, the greatest weakness = the greatest oppotunity. There isn't an active, effective sales and marketing function and people in place to take advantage of grwoth opportunities.

Therefore, the kind of buyers who can get the best ROI are:
Entrepreneur(s) who are sales & marketing driven
The existing company in the direct mail &/or caging business, that has excellent sales and markting competency, amd that wants to use thie company as an add-on.
This is an opportunity to use a solid base on which to grow.

Attached Documents


Detailed Information

Real Estate:
Leased
Building SF:
32,000
Lease Expiration:
9/30/2020
Employees:
104
Furniture, Fixtures, & Equipment (FF&E):
Included in asking price
Facilities:
32,000 sf facility, combination of "caging" operations, direct mail operations, data management operations, storage space, inside loading doc space, back doc funtion and offices. Facility is extensively computerized for use of the above functions and includes direct mail equipment, sorting equipment, "caging stations." In 2015, the Company updated its security systems with state of the art cameras, video equipment, alarms,, keypads, etc. There are a lot of "moving parts" to this business and the facility is laid out like a factory to facilitate the work flow. Very clean, very well organized.
Competition:
Over the 50+ years, the company has built a very loyal customer base. Example: 74% of its referred clients have been company clients for between 16 - 43 years. The 2016 company revenue mix was 72% Caging, 18% direct mail, 3% data management for clients, 7% other. No competition in the company's current trade area combines this company longevity with this kind of service mix. Is the only game in town? No. Is it a long term player with an excellent operational foundation for the right kind of buyer? Yes. The right kind of buyer likes Sales and Marketing and is good at it.
Growth & Expansion:
The expansion = growth opportunities for the buyer are covered more fully in the SWOT Analysis and the Growth Opportunity Matrix contained in the CBM. Highlights of growth opportunities: This company is very solid operationally and from an internal financial reporting perspective. The current President, 2nd generation family member from the deceased founder, is a very hands on operator. The current President would like to stay on (a want, not a must) and run the day to day operations. The current CFO as been with the company 30+ years. would like to stay on. There are significant growth opportunities available to Sales and Marketing leadership that we can discuss if/when covered by a CA/NDA
Support & Training:
There is an extensive internal training program although employee turn-over over is very low.. Per the HR section of the Confidential Business Memorandum (CBM), 44% of the employees have 10 or more years of service. 22% of the employees have been with the company between 10 - 20 years, Existing staff tend to "self-select" new employee candidates brought to the HR department.
Reason for Selling:
The company is 50+ yrs old. 2nd generation mgt needs Sales/Mkting Leadership

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Taylor Devine

Business Listed By:
Taylor Devine

The CDI Group

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