2 Location Established Yoga Studio

Denver, CO (Denver County)

Larger practice space: Location 1
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Asking Price: $50,000

Cash Flow: $12,000

Gross Revenue: $285,000

EBITDA: N/A

FF&E: $19,000

Inventory: N/A

Rent: $7,600 /Month

Established: 2006

2 Location Established Yoga Studio

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Business Description

Boutique Yoga Studio with Existing Customer Base

Our Yoga Studio began in 2006. It was owned for a few years as a small business that offered small yoga classes and massage/body work. In approximately 2008 it was purchased by another owner who ran the business in a similar fashion to the original owner (small business that was more of a hobby than career). In 2012 the current owners purchased it, rebranded it and added another full suite to the footprint. The larger space (two yoga practice spaces) and expanded student check-in area allowed for an expanded offering including yoga classes and workshops that could run concurrently, a space to sell retail (clothing, yoga mats, some yoga props, etc.). Additionally, an expanded marketing plan was implemented that included larger presence on social media, review sites (Yelp, etc.) and participation in large local events including Yoga Rocks the Park. In 2015, a second location was strategically added. The second location offered additional space, even more yoga offerings and a new demographic to connect with the brand.

Detailed Information

Location:
Denver, CO
Inventory:
Included in asking price
Real Estate:
Leased
Building SF:
4,430
Lease Expiration:
N/A
Employees:
0
Furniture, Fixtures, & Equipment (FF&E):
Included in asking price
Facilities:
Square footage of the first location is 1700 square feet. Square footage of the second location is 2730 square feet. Both locations offer dedicated parking. Sale includes all yoga props (mats, blocks, straps, eye pillows, bolsters, etc.), furniture (desks, chairs, decorative furniture), functional items, existing retail and most decor (the owners will take a few statues on loan from their personal collection).
Competition:
Our primary marketing methods are via social media and our newsletter database. The brand also has a solid and active social media presence (Instagram & Facebook) as well as strong reviews on Yelp and Google. The studio has won awards including 2016 Best Yoga Studio – Denver A List. As mentioned above, we also offer deals and discounts on occasion to attract new students or incentivize purchasing. In addition, the studio has a very strong and loyal customer base. A good deal of new sales comes from word-of-mouth marketing and grassroots visibility.
Growth & Expansion:
The biggest area for growth is to tap the demographics of the age group 40—60 who are most likely to want to practice at the studio. There is also tremendous growth potential for families, kids/baby yoga and also in hosting well-known yoga/meditation teachers from outside Colorado. Additionally, maximize attendance in classes, trainings, workshops and retreats offers room for more business expansion.
Support & Training:
The current owners are willing to support and train new owners for a clearly specified amount of time.
Reason for Selling:
Other career opportunities
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Business Listed By:
Tracey Lanham

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