2 Custom frame shops & manufacturing facility for sale.

Cape Coral, FL (Lee County)

Ft. Myers Location
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Asking Price: $450,000

Cash Flow: $100,000

Gross Revenue: $417,279

EBITDA: $111,900

FF&E: $96,000

Inventory: $68,000

Rent: $6,000 /Month

Established: 1994

2 Custom frame shops & manufacturing facility for sale.

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Business Description

2 showroom galleries and manufacturing facility included

The name 50% Off Framing brings the customers in especially when they get a quote from big box stores like Michael's and JoAnn Fabrics. Our marketing plan was well devised and works to this day, both of our locations are in near proximity to one or both big box stores. They spent thousands of dollars to research for the best locations in the market and we simply followed their lead. Our Fort Myers location is located on route 41 or also known as Cleveland Avenue where 65,000 cars pass our location daily. It is a free standing location on a major intersection with impressive signage. Our Cape Coral Gallery and manufacturing facility is also in the best location, Pine Island Road is in the heart of the town where all large business's have sprung up from car dealerships to all the national restaurants. Traffic count for this location is 38,000 cars per day. Our target market is Baby Boomers, the largest segment of our population with the most expendable cash. U.S. News ranked Fort Myers Florida #2 for the best place to retire and Cape Coral #12 for the best place to retire. Fort Myers 2017 population was 79,943 while Cape Corals population is 183,365, as you can see we are in the right place at the right time.
Our marketing strategy is streamline and quite effective, with a central manufacturing location we can expand into other markets with only a gallery location. A gallery location does minimal work on site but focuses on selling our service. This allows us to have smaller footprint in prime locations with lower overhead. The jobs are brought daily to the manufacturing facility while finished items are delivered to them at the same time. The fort Myers location is a satellite location, an 800 square foot gallery in a prime location, they can do simple repairs like replace or cut matting and glass while complete frame projects are brought to our main location. The Cape Coral location has a 1,200 square foot gallery and a 3,000 square foot manufacturing facility. Our business plan was to have satellite galleries in Naples, Punta Gorda and Estero.
We designed and branded our look to the point that people think we are a franchise. You can tell by our unique look and signage, even when you pull up and get out of your car you will hear smooth jazz music playing to welcome our clients. The galleries are bright and full of molding and mat samples up to 10 times more than any competitor along with finished framed items to show what we can do. On a large screen monitor we show a slide show hundreds of photos of our handy work and videos. The manufacturing area boasts of the latest equipment and multiple work tables. The layout was well planned to be ergonomic with a natural flow and well stocked work areas. We can handle hundreds of frames daily and have been called to regularly due to our wholesale business. We have cultivated many artists, art galleries and restaurants that use us for their needs. The big box stores and other independent frame shops take up to 3 weeks to deliver a complete frame job while we have a 10 day turn around and usually sooner. We do live up to our name 50% Off Framing since we buy molding by length and cut and join onsite along with glass and matting. This system makes profit twice for us, on the original sale and with the left overs. Every job has left overs of molding, mats and glass, we save everything. If someone needs a frame job done quickly we can do it out of left overs which provides us 100% profit and not to mention a very pleased customer.
Delivery and hanging service is also something that sets us apart. Our company van is on the road daily going to our satellite gallery and we optimize the trip with any customer deliveries or pickups. While our competition takes in only complete frame jobs we are happy to do any part of the job for our clients from a glass repair, mat change or a new wire hanger. They are all profitable while making for customer loyalty. A well developed Website with SEO

Detailed Information

Inventory:
Included in asking price
Real Estate:
Leased
Building SF:
4,000
Lease Expiration:
9/22/2028
Employees:
5
Furniture, Fixtures, & Equipment (FF&E):
Included in asking price
Facilities:
Both Fort Myers and Cape Coral locations are currently in the first year of a 10 year lease with options to renew. Physical assets include all tools and equipment related to the framing process in use at the present time by the current owner. No changes will be made prior to sale, this also includes all assets present in the galleries as well. The delivery van and all installation tools are also included in this same manner. The well developed web presents has been optimized with Facebook and other sites for optimal exposure second to none.
Competition:
According to 2017 records Lee county Florida has 740,000 permanent residents and swells to over 1 million with winter residents known as "snowbirds". Besides 50% Off Framing's 2 locations there are 7 other independent framers operating in Lee county. A total of 6 independents has closed in the past 5 years. There are 2 large box stores in Lee county, Michael's and JoAnn Fabrics which has a framing department. Our marketing plan of a central manufacturing site with satellite galleries has great growth potential in this under served market and beyond.
Growth & Expansion:
Our marketing plan of a central manufacturing site with satellite galleries would allow for easy expansion in other markets at a low cost. A gallery "only" would need a smaller location thus less rent, payroll, equipment cost and utilities cost. With the company van doing rounds to each satellite, you will be able to drop off finished framed items and pick up new jobs to be framed. Having a centralized manufacturing site insures consistent quality and customer satisfaction. Within a 40 mile radius you can expand to Naples, Sanibel, Estero and beyond.
Financing:
No financing available by owner.
Support & Training:
We understand that custom framing while being a fairly simple process, requires training. We want to make sure that the new owner is fully confident before we exit. If the new owner chooses to keep the current employees they would inherit a fully educated staff that would help train the new owner. We also believe it important to introduce you to our customer base.
Reason for Selling:
We are in our early 60's and in good health and want to travel.
Business Website:
http://fiftypercentoffframing.com
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Business Listed By:
Paul Cola

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