2.5k/Month Profit Ecommerce | Puerto Rican Theme Store (Since 2016)

Lauderdale Lakes, FL (Broward County) (Relocatable)

Puerto Rican Flag Design
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Asking Price: $37,000

Cash Flow: $25,206

Gross Revenue: $114,477

EBITDA: $25,206

FF&E: N/A

Inventory: $5,000

Established: 2016

2.5k/Month Profit Ecommerce | Puerto Rican Theme Store (Since 2016)

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Business Description

2.5k profit/mo Puerto Rican Apparel Store (3 Years Old)

Trailing 12 Months Revenue: $118,703
Total History Revenue: $795,673

This is a Print On Demand (P.O.D) store in the Puerto Rican ethnic niche where we use various exclusive designs on products that appeal to Puerto Ricans, these items are created on-demand so we have almost no inventory to manage.

85% of the store is automated. Only marketing and oversight of the business is required to maintain current sales.

We hire many graphic designers online to make these t-shirt designs so the owner doesn't have to be Puerto Rican.

I want to find an owner who is dedicated to serving our 150,000+ Puerto Rican fans and building Puerto Rican Pride into something greater than himself.

Running the Business:
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Running the business can be done from anywhere, as 100% of the management is done online. I was running the business from my home.

Running advertising campaigns on Facebook & Instagram is vital to keep the revenue higher. This usually takes about 1h per day (M to F) for me to optimize and create new ads in the account.

Email marketing is very profitable for us, so sending at least one email per week is crucial (1h)

Customer support and order fulfillment was handled by a VA $5/h. About 2-3h per day is required (M to F).

Having a good SEO, strong email list and Returning Customer Rate of 27% makes it easy for Puerto Rican Pride to stay profitable all year long.

Team Required:
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1 customer support: 10hr/week
1 media buyer (me): 5 hr/week, launching advertisements and creating email campaigns
1 graphic designer: 5 hr/week for creating ad images and email banners

Attached Documents


Detailed Information

Location:
Lauderdale Lakes, FL
Inventory:
Included in asking price
Employees:
3
Facilities:
All facilities and assets are fully automated with a third-party fulfillment center in North Carolina. Currently, there is $5000 (USD) worth of inventory in a fulfillment house handling all packing and shipping of our orders. A small portion of our products is inventory-based (higher margins), but the vast majority is print on demand, which is much more hands-off. All apparel is manufactured in the USA, which drastically reduces shipping times and returns. Jewelry is manufactured in China for better profit margin. (Home Based)
Competition:
We have worked hard to establish ourselves as the leading store within this niche. Over 90% of our target demographic is in the US. We have the largest website with the most extensive collection in comparison to our competitors. With over 160k followers on Facebook and over 20k subscribers to our mailing list, we have tapped into a large chunk of our consumer demographic.
Growth & Expansion:
Finding sayings/theme that would resonate with Puerto Ricans and having a graphic designer make some new designs then testing them would be a good step to increase sales. Incorporating a more frequent email marketing campaigns schedule would help increase revenue/profits as we have a 21,000 list of Puerto Rican buyer emails. We make several hundred $ in sales almost every time we send an email with a new product or promotion. Translating the website in Spanish would also be a good way to grow to sell the same products in the enormous Spanish market
Support & Training:
2 months of Skype/Email support will be offered by my team and me to help you get comfortable managing the store and have a solid plan to grow. Support includes: 1. Help with researching and finding new relevant products 2. Supplier relations 3. Marketing: creating new advertising campaigns & emails 4. Outsourcing and customer support.
Reason for Selling:
Need someone to take this small business and bring it to the next level.
Home-Based:
This business is Home-Based
Business Website:
http://puertoricanpride.co
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Business Listed By:
Xavier Couture Laurendeau

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