$2.2M EBITDA - Leading e-Cigarette Brand with 73% Y/Y Sales Growth

Mid West

$2.2M EBITDA - Leading e-Cigarette Brand with 73% Y/Y Sales Growth
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Asking Price: N/A

Cash Flow: N/A

Gross Revenue: $7,900,000

EBITDA: $2,200,000


Inventory: N/A

Established: N/A

$2.2M EBITDA - Leading e-Cigarette Brand with 73% Y/Y Sales Growth

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Business Description

The Company sells disposable and rechargeable vaping products to convenience stores and retail chains. Currently selling 5.4 million units per year (2018), the Company is the only privately-held e-cigarette supplier among the top 10 brands in the U.S. The Company’s success is driven in part by its focus on its high-quality products at a value price point. The product line is and satisfying value-based e-cigarette brand aimed at transitioning tobacco users. The brand’s ability to compete on price and product performance has fueled its C-store leadership position in volume-per-location as compared with competitors.

When compared to the other top seven players in the vapor market, the Company sells about 600% more product per location than the industry average and about 250% more per location than its next closest competitor. Of the $3.3 million increase in forecast 2019 YOY revenue, approximately $2.5 million is attributed to the relaunch of a popular product that became available on a retail basis in June 2018, and within a month, demand had outpaced supply.

The Company has experienced adjusted EBITDA growth in each year during the historical period and is expected to continue growth through the forecast period. 2019 is expected to end the year up $1.2 million compared to 2018. EBITDA is expected to double in forecasted 2020, about $4.7 million, driven by revenue growth and margin improvement.

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Matt Mahan

Business Listed By:
Lynne Oldale

Woodbridge Group, LLC

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