Women's Athletic Underwear

WI

Women's Athletic Underwear

Asking Price:$1,200,000

Established:2014

Women's Athletic Underwear

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Asset Sale Description

The Company was born out of the frustration by the lack of functional, yet beautiful, athletic undergarments for women. The first prototypes were designed and developed at a makerspace in Madison, Wisconsin in 2014. Since then, the founder has worked with four other experienced designers, as well as a prototyping studio whose speciality is activewear, and a factory on the West coast to develop over 20 prototypes. Based on the feedback from focus groups, along with additional market research, the product underwent significant design iterations in December 2016 and the founder now has an outstanding product that is both functional and sexy.

The founder is interested in participating in a joint venture, royalty or outright sale of this unique athletic underwear product targeted at the $1.8B athletic intimate apparel market.

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James McNeela

Asset Sale Listed By:
Jim McNeela

SourceWorks Inc

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