Unique Wine Brand For Sale

Pittsburgh, PA (Allegheny County)

Rejuv Wine Bottles
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Asking Price: $250,000

Established: N/A

Unique Wine Brand For Sale

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Asset Sale Description

Rejüv Brand Description:
This concept came about when a friend of mine was going through a rough divorce. I started pondering why relationships fall apart, and determined that often our lives become routine and stale. And if we aren’t intentional about rejuvenating that relationship somehow, people tend to grow tired of one another. So I was going to write a book entitled “52 Creative Dates to Rejuvenate Your Relationship.” I actually wrote out all 52 dates (1 per week), but after some thought, realized that some people might purchase the book for $20, read a few, then set it down and forget it.
An idea came to mind for a wine product that would feature a date as part of a “message in a bottle” approach. The date would be described on a little scroll that would fit into a custom recess (punt of the bottle) within the bottle. Customers could buy one date idea per week. And suddenly the potential was there to sell 52 bottles of wine featuring a creative date night out ($1,000 for the year) instead of a $20 book. The cool thing about the dates is that they are unique, but inexpensive. But it requires that people focus on each other rather than a cell phone at dinner.

The attached images show the bottle design with the recessed cavity to house the scroll containing the date description, a “working” name, rejüv. And a sample look at a few of the ideas for dates.

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Detailed Information

Location:
Pittsburgh, PA
Business Website:
http://premierinnovationsgroup.com
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Frank Bachurski

Asset Sale Listed By:
Frank Bachurski

Pittsburgh Business Brokers

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Sponsoring Broker:
Helen Berger

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