Exquisite Women's Clothing & Jewelry Boutique in Pike Place Market
Exquisite Women's Clothing and Jewelry Boutique in Pike Place Market
I have successfully operated Earth, Wind, and Fire Boutique, a woman's clothing and jewelry boutique, for 23 years in the Pike Place Market. The focus has been on providing exceptional service to customers while offering unique designer tops, blouses, jackets, coats and hand-crafted jewelry. We offer high quality clothing and jewelry not readily available in other stores. Our clothes utilize sophisticated silks, soft cottons, warm wools, and other beautiful fabrics. The jewelry is from excellent designers from all over the world employing semi-precious stones and crystals in exquisite designs. Our customers appear to like what we are doing because revenues have doubled approximately every four years.
We do survey customers to determine how they found us. We have a huge number of return customers, even among out-of-towners. They tell us they cannot find our merchandise anywhere else, and we believe our exceptional customer service contributes to their positive feeling about the store and the merchandise.
The Pike Place Market hired a professional surveying company to evaluate each store on appearance, customer service and performance. Proudly, Earth, Wind, and Fire Boutique was rated in the top 20 out of 250 stores in the Pike Place Market.
Being located in the Pike Place Market has been very helpful. The 10-12 million visitors coming to the market annually is an exceptional sales opportunity. Many of the visitors stay for a day or two days prior to leaving or arriving on one of the 10-13 cruise ships sailing weekly for Alaska between May to October. Our proximity to the Washington State Convention Center and the many surrounding hotels is also a significant plus. We track the conventions and gear up for the increased traffic they bring. Conventions tend to be stronger from September to June, making a nice balance to the cruise activity.
The Pike Place Market is an excellent landlord and a good business partner. They advertise year-round in print, radio, television, and have a good website. They run many festivals during the year to drive traffic into the Market. They also offer a co-op advertising program to tenants.
Our store is a warm, friendly refuge from strain of traveling and sight seeing. We establish a relaxing, cozy environment with the romantic fountain, the crystal chandeliers, the fireplace, and the beautiful European armoire cases. Our customers are able to try on beautiful clothes and jewelry in the comfort of a charming and inviting atmosphere.
Being in the Pike Place Market has given me the opportunity to meet people from all over the world, everyday! I will miss the fun and excitement of being in the store. However, I truly believe Earth, Wind, and Fire Boutique is well positioned for even greater growth. New ownership with strong sales and marketing expertise could again double the sales in a few years. We are willing to help the right buyer get off to a great start.
IN THE PAST SEVERAL YEARS, WE'VE HIRED A FULL-TIME MANAGER. IF THE BUYER WERE WILLING TO BE THE MANAGER AND A SALES PERSON, THE CASH-FLOW WOULD BE APPROXIMATELY $124,000.