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An eCommerce business specializing in pet bird cages and supplies. This business offers growth through repeat customer purchases. A typical exotic bird will live 40 to 60 years and the owners are unique in their admiration and commitments to their pets. As is illustrated by a campaign open rate of 28.5% versus industry average of 12.5%.
Primary products include: Bird Cages, Bird Covers, Cage Accessories, Toys, Food, Play Stands, etc.
Despite limited focus on the business, the client base continues to grow. In 2014 the clients grew 44% over previous year (~ 1500 customers) and store traffic grew 27%. As a online business this is can be operated from any location that has access to the Internet and a phone. Sale revenue up 2.8% over previous year.
The following video was provided by an Everything Birds customer..
We manufacture a suite of premium hardwood-based pet confinement products that include pens, crates and gates for indoor use that are all exceptionally well-received.
Our signature products comprise our line of large dog pens ranging from "end-table" size large dog crates to 4'x4' kennels, but we also make unique lines of pet gates and small "carrier-size" crates which all exhibit the uniquely Pupperton upscale aesthetic and craftsmanship.
Approximately half of our customers take advantage of our customization services where we provide products that match unique customer specifications. We've developed proprietary processes and specialized equipment that permit these product customizations to be cost-effective.
To grow and thrive, the business requires additional cash to launch an adequate marketing program and expand sales operations. The realistic potential is $2-5 million/year in revenue, and with good marketing, a quick ROI is unavoidable. Marketing to date has consisted solely of word-of-mouth and a handful of dog show exhibitions over the last few years to get the business to nearly 300 loyal customers as of this writing.
We've just started wholesaling to on-line retailers, and are also selling through our own e-commerce website and an Etsy.com store, but have not yet done any of our own advertising. Additional cash will provide the necessary kick.
So, buy in for partial ownership, or buy us outright. We're a C-corp selling private stock equity with a proposed value of $3.65/share (138K outstanding), 100% currently held in trust by the company principal.
Meeker County, MN
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