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Alan George

Franchise Marketing Systems
Business Consultant

About Me

Vice President - Boston, MA – Mr. George is a specialist in franchise territory planning, franchise mapping and franchise strategic planning. Alan George has over 30 years advertising, sales and marketing experience. Most recently he held an executive position with GeoVue, a company that provides predictive analytics for franchise sales forecasting, site selection and market planning to retailers and restaurants. Prior to GeoVue, Mr. George was Director of Sales and Business Development at Tactician Corp, a franchise mapping company. At Tactician Corp, Mr. George worked extensively with retailers and restaurants providing site selection and geo-targeting tools. Mr. George has worked closely with several franchise systems including Subway, Dunkin Donuts, Jimmy John's and Visiting Angels to name a few in developing comprehensive franchise territory plans and strategic planning initiatives. In his roles at Tactician and GeoVue, he worked closely with Franchise Development teams to create tools and approaches that helped his customers sell more franchises and create long-term growth for the franchisor and franchisees. Mr. George brings great experience in demographic analysis, understanding market potential, customer profiling, and sales territory design. Previous to his work in the franchise field, Mr. George also has a background which includes sales at the Boston Herald, where he was part of the 5th largest classified advertising sales teams in the United States. Mr. George also sits on advisory boards at local start-ups in the Boston, MA area, and is active in the entrepreneurial community in the Boston/Cambridge market. His extensive network provides a vast list of sales, marketing and financing contacts. Alan George has worked in the franchise marketplace for over ten years and has worked with the Franchise Marketing Systems team since the company's launch in 2009. His experience in franchise mapping, territory planning and franchise strategic planning have proven invaluable to FMS clients in designing and building franchise business plans.


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