The Internet's Largest Business for Sale Marketplace

The Wall Street Journal Online

Catalog and Online Retail Business

Newtown, Connecticut (Fairfield County) (relocatable)

Retail - Miscellaneous Retail | Internet - Consumer Services (B2C)

Asking Price $150,000 Inventory $30,000* 
Gross Income $155,000 Real Estate  
Cash Flow Not Disclosed Year Established 1975
FF&E N/A Employees 0

* included in the asking price

** not included in the asking price

Rare opportunity to buy a 30 yr old catalog & internet business

This is a rare opportunity to acquire a going business with a 30 year history that has been re-invented to take advantage of the internet as a primary sales vehicle. The business has strong brand equity as well as a name that is associated with images of America s heartland and the values associated with it. Operating with no bad debt and no receivables, this business is positioned for profitable growth as a result of the current owner s focus on reducing overhead and operating costs while improving customer experience. The business does not have any employees, utilizing a third party call center that provides 24X7 customer service and order lines. A small warehouse is managed by the owners to fulfill customer orders. Some orders are drop shipped directly from the manufacturers which represents a significant opportunity going forward. This business can easily be relocated. The catalogs and online store focus on products used by rural America, particularly small farms and ranches. Lawn & Garden, pest control, tools, home repair, and home goods are the primary product lines sold through the catalogs and online store. A new owner with solid sales and marketing skills can finish what the current owners have started by pursuing the online retail business. Unique businesses like this rarely become available for sale. Act now so you will be able to transition the business and be ready for this year s Q4 Holiday season.

Facilities: Sale includes inventory and certain assets.

Competition: Catalog titles have been in business for years and have developed very strong brand recognition among their loyal customers. This reputation is why customers continue to come back to these brands and continue to look for their catalogs and website.

Growth/Expansion: Poised for growth with the right owner focusing on building the online retail presence.

Financing: None

Support/Training: Negotiable - at least 30 days

Reason Selling: Health issues and other interests

AD # 366379

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