Yakety Yak Wireless Superstore Franchise Information
We invite you to earn your piece of an $118 billion industry through partnering with one of the nation’s largest independent wireless retail franchise company.
“Yakety Yak … It’s where it’s at!”
Think back to your previous experiences purchasing wireless devices and/or services… Through our polls, research and feedback we have concluded that most consumers have come to expect long lines, limited choice, overpriced accessories, inexperienced personnel and an overall lack of customer service. At Yakety Yak, our distinctive business model translates industry shortcomings into opportunity for our franchisees by creating one of the most exciting retail concepts on the planet. Our proven system has revolutionized the way people buy wireless communication solutions. This guiding principle has earned us recognition time and time again as the nation’s largest independent wireless retail franchise company! Since our inception, we “get” what consumers are asking for, and most importantly, we deliver on those needs. Our performance-based expansion model has allowed us to grow rapidly. With over 49 locations open for business, and an additional 37 sold opportunities, we offer the most exciting wireless opportunity, period.
In 1999 our founders, Jimmy Kindred and Jared Turner, set out to build a foundation that would allow our organization to evolve into a well-recognized national brand. Our branding is catchy and impressionable. What sets Yakety Yak apart from the competition is that our retailing strategy creates a professional, relaxed consultative selling environment.
Our veteran leadership team and support staff will give your business the leverage to make the right retailing decisions from the moment you open your doors. The wireless industry is rapidly evolving. What started as a simple voice only business tool has become an entirely new communications platform. The advent of technologies such as voicemail, SMS, MMS, picture/ video messaging, GPS, and Mp3 will continue to shape the technological landscape of the future and deliver limitless opportunity. One example of this trend is that of convergent technology. As of last year, Nokia produced over 100 million phones with a digital camera and 46 million music-enabled phones, making them the largest manufacturer of these devices. Wireless technology is transforming our global culture. These devices make a fashion statement about who we are as individuals. This phenomenon has penetrated the fabric of our lives, permeating every facet of the way we live, work, and play.
The Yakety Yak store design incorporates a fresh and exciting new approach in wireless retailing that fulfills the needs of the image conscious consumer. The Yakety Yak opportunity is unparalleled and we are pleased that you are taking the first step in learning how you can translate our success into yours!
What opportunities does Yakety Yak currently offer?
We currently offer two opportunities:
Yakety Yak Franchise Owner- The individual store owner is the backbone of our business. We pride ourselves in supporting our franchisees on an individual basis to help your business succeed.
Yakety Yak Area Developer- The Area Developers contribute to our rapid growth by identifying prospective franchisees in their respective regions throughout the nation. These key investors will help shape the wireless retail industry by assisting our franchisees deploy our proven systems.
What types of products and services do Yakety Yak retail stores sell?
Yakety Yak is a multi-carrier retail superstore. Rather than limiting customers to a single product or service, as exclusive carrier retailers do, our stores promote an environment where our customers are “consulted” not “sold”. We assist customers in choosing the wireless products and services that best fit their needs. We have found that this customer-centric approach allows our franchisees to experience heightened word of mouth advertising which expands the customer base.
Yakety Yak is a forward thinking company. Our product development team continually analyzes new product trends to determine viability in our stores. Our strategy is to identify “best of breed” products and allow your store to introduce new technology as the industry evolves.
Does Yakety Yak offer Marketing support?
As a Yakety Yak Franchisee you will benefit from Yakety Yak’s name recognition and our nationwide mass marketing campaigns. Our staff of experienced consultants assist you every step of the way, enabling you to make your location unique, while still utilizing our proven business systems.
Yakety Yak will assist you in creating and executing your own marketing strategies. We listen to feedback from our franchisees. Consequently several of the promotional items that we make available were originally suggested from owner/operators. We have developed and invested in cost-effective marketing materials such as sky dancers, banners, tents, table covers, Flex Blades, temporary tattoos, stickers and flyers that Yakety Yak Franchisees may utilize for their own promotional events.
Through executing our marketing strategies, combined with your drive to exceed customer expectations, we feel confident you will have all the tools you need to succeed.
How many stores does Yakety Yak currently have open?
As of August 2006, we proudly have 70 Yakety Yak Wireless Superstores open for business nationwide. In terms of growth, there are 80 additional store commitments sold. Many of these new franchisees will be opening their locations over the next several months.
How long has Yakety Yak been in business?
In the spring of 1999, Jared Turner and Jimmy Kindred opened their first Yakety Yak Wireless Superstore in Mesa, Arizona. Yakety Yak quickly became a multi-unit operation as existing managers sought to become independent store owners under the Yakety Yak brand. Our founders quickly developed partnerships and revolutionary marketing strategies to grow the business.
Our stores have been recognized and awarded for excellence in nationally publicized industry magazines. Yakety Yak is featured in the lead article and front cover of the April 2006 issue of Wireless Dealer Magazine. This publication reaches more than 78,000 industry subscribers nationwide.
Our founder and CMO, Jimmy Kindred, explains, “We are honored that we have been featured in this coveted industry publication as we have set new industry standards by introducing our innovative retail concept. We have worked hard to create a groundbreaking new look and our franchisees are seeing the benefit of our tireless effort to build the best wireless franchise systems in the world!”
What level of training and support does Yakety Yak offer?
Support is the cornerstone of our franchise system. The strengths of this system can be attributed to constant monitoring of industry changes. Many of our key executives have owned and operated their own Yakety Yak store(s) which gives our franchisees practical advice in running their businesses.
Yakety Yak’s support team coaches store owners how to operate and manage a successful business using regional, on-site, and distance learning methodologies. Training topics include:
- Developing a business plan
- Managing store inventory
- Adjusting cash flow
- Selling products and services
- Overcoming sales obstacles and the closing process
- Training, hiring, and supervising staff
- Implementing guerilla marketing plans
- Driving traffic to your store, running in-store promotions, and special events
What is the outlook for the wireless industry?
It is no secret that cell phones and wireless devices are pervasive. New products are introduced on a continual basis. Wireless technology evolves daily and consumers of all ages are eager to become part of the wireless culture. So what's new? Today's wireless customers have benefited from better coverage, lower prices, wide selection of handsets, practical add-on applications, and competitive rate solutions. In the October 6, 2005 RCR Wireless report entitled “U.S. Wireless Industry to Surpass Auto, Agriculture Industries”, it states "If the U.S. wireless industry were a country, it would rank as the 46th largest country in the world measured as GDP." RCR News points out that the wireless industry generated $118 billion in revenues for 2005.
It is our belief that small business owners could not be involved in a better industry. By leveraging the Yakety Yak brand and proven systems, our franchisees minimize barriers to entry and accelerate their entrepreneurial vision through partnering with the leading independent wireless franchise in the nation.
The opportunity
Yakety Yak store owners enjoy an unparalleled business opportunity. The franchise investment is relatively modest in comparison to other business opportunities, increasing the likelihood of a rapid return on investment. Our franchise systems give you world class support and high dividend potential without hefty upfront franchise fees and NO traditional royalties.
The overall success of Yakety Yak is derived from the individual success of our franchises. Yakety Yak is committed to assisting all of our franchisees build their own thriving business. Please don’t delay in contacting us to seize this valuable opportunity! Additional detailed documentation and information is available upon request.
