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The Wall Street Journal Online

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Rotelli Pizza & Pasta Franchise

  • $300,000 Capital Required
  • Financing Available
  • $150,000 Liquid Capital Required
  • Support/Training Available
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Modern. Classic. Delicious. Perfect. Just a few words that have been used to describe our brand - Rotelli Pizza & Pasta. And it all begins and ends here - with people. That's the difference between Rotelli Pizza & Pasta and so many other brands. We know that quality in its finest form has to begin with people, products, and performance. From the assistance with site selection to the premium quality of our products to our staffs on-going service in training, field marketing and standards of excellence in operations - Rotelli stands apart from the crowd proven by the knowledge, resources, excellence and experience of the Rotelli management team, our area developers, our associates and our franchisees. We believe that people are the key to our ongoing and continuing success as a brand. Each of our restaurants shares a distinctive operating system, decor, and menu, all designed for our guest. Our space - a warm and rich environment of approximately 1800-2500 square feet selected with our guest in mind to maximize traffic flow, brand exposure, foot traffic, and sales volume.

At Rotelli we approach marketing from both a national and a grass roots perspective. Each Rotelli franshisee contributes to a national marketing fund that provides a consolidated marketing and branding effort. Our national marketing fund will utilize newspaper, radio, and television advertising to build awareness for the Rotelli brand. To support your local store restaurant efforts, Rotelli provides access to local and customized yearly, quarterly, monthly and daily marketing strategies to assist your sales building techniques. These plans will include grand opening, direct mail programs, in-store contests, take-out and delivery promotions, door hangers with coupons, charity events, and hundreds of other field marketing vehicles.

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