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Introduction/Summary

A Rewarding and Personally Fulfilling Franchise Opportunity

Welcome to Home Instead Senior Care. We invite you to join our network of more than 800 independently owned and operated franchises providing non-medical companionship and home care services to seniors around the world. Our owners are individuals with a passion for helping seniors and a desire to make a difference. If you’re looking for a business that has a powerful brand name, relatively low start-up costs, growth potential, unprecedented corporate support and a most gratifying career path, then read on.

Leading the Way in At-Home Senior Care
An innovator in eldercare since 1994, Home Instead Senior Care has quickly become one of the world’s largest and most trusted names in the industry. We are proud to have created a caring Home Office culture and a successful systematic approach to help seniors live independently at home. This is truly a rewarding and meaningful business — one of the top reasons 20% of our franchisees own more than one Home Instead Senior Care location.

Explosive Industry Growth and a Vast Market Demand
The Wall Street Journal calls Home Instead Senior Care one of America’s top 25 high-performing franchises in part because a rapidly aging population creates exciting business opportunities. Consider these facts:

•By 2020, 60 million North Americans will be 65 years of age and older.
•86% of seniors express the desire to continue living at home for as long as possible.

While we have more than 800 franchises worldwide, the rising demand for senior services means there are plenty of territories available.

Here’s a quick summary of why we are so highly ranked in owner satisfaction.
• The most recognized and respected brand in the industry
• Belief in dignity and respect for our clients, our CAREGiversSM and our colleagues
• Unrivaled Home Office support
• No healthcare experience is necessary
• Freedom to set your own schedule
• Exclusive, protected territories
• A tested and proven approach
• Technical support available 24/7
• Training at our world headquarters
• Cutting-edge marketing materials
• National advertising campaigns
• Proprietary software
• Complete materials start-up kit
• A strong Internet presence

Learn more about exciting franchise opportunities awaiting you with Home Instead Senior Care by completing and submitting the inquiry form.

Background/History

A Business Born from Personal Experience

Paul and Lori Hogan’s personal experience caring for his grandmother for 12 years inspired them to launch Home Instead Senior Care in 1994. The company began franchising in 1995, and by 1998, the Home Instead Senior Care network had grown to 99 franchises and was recognized by Entrepreneur magazine as one of the 100 fastest growing franchise systems in the United States.

In 2000, Home Instead Senior Care began international development with the opening of a Master Franchise in Osaka, Japan. Today, the franchise network has offices throughout the United States, Canada, Japan, Portugal, Australia, Ireland, New Zealand, Taiwan, Spain, Switzerland, the United Kingdom, Germany, South Korea, Finland and Austria.

In 2003, the Home Instead Senior Care Foundation was created with the philanthropic mission of providing financial assistance to non-profit organizations whose projects aim to improve quality of life for seniors.

Growth Opportunity/Market

A Real and Vital Need
With a quick look at statistics, it’s easy to see why elder care is a high-demand, recession-resistant industry that will continue to grow rapidly in the coming years. As one of the pioneering and most successful elder care networks in the world, Home Instead Senior Care offers a proven system to new owners and is well prepared to fulfill this burgeoning need as our population ages.

•37.9 million people —12.6% of the population — are 65 or older1

•Age 85+ population will triple between 2008 and 2050, from 5.4 to 19 million2

•42% of older women in 2007 were widows and 49% of women age 75+ lived alone3

•Every 71 seconds someone in America develops Alzheimer’s disease. By mid-century, it will be every 33 seconds7

•In 2007, about 52 million family caregivers provided care at some time during the year.4

•73% of family caregivers feel stressed out, and 56% report getting ill more frequently5

•80% of baby boomers caring for aging parents report strains on their relationships6

•The number of professional caregivers in the U.S. must more than double in the next 10 years for many seniors to have the help they need to be able to remain at home.7

1 U.S. Census Bureau.
2 U.S. Census Bureau
3 Administration on Aging, “A Profile of Older Americans: 2008,”
4 AARP, “Valuing the Invaluable: The Economic Value of Family Caregiving, 2008 Update,”
5 Home Instead Senior Care® 2009 Annual Report, “When the Age Wave Hits: The State of Caregiving in America,”
6 Caring.com, February 2009, “80% of Caregivers Report Strain on Their Marriages,”
7 2008 Alzheimer’s Disease Facts and Figures,” from the Alzheimer’s Association,

Training/Support

Unequalled Support from an Experienced Home Office Team of 100

From new owner training … to business development … to 24/7 technical support, our comprehensive services are designed to help you succeed. With Home Instead Senior Care’s proven business system and knowledgeable staff you can confidently set up your business and begin recruiting CAREGivers and clients, following the same model used by hundreds of other successful Home Instead Senior Care owners around the world.

Home Instead Senior Care franchise fees include:

• Extensive new owner training at our world headquarters

• Your own personal new business advisor and performance team

• Ongoing online and web-based instruction for you, your staff and CAREGivers

• Planning visits and on-site business coaching

• Start-up kit with all materials needed to establish your business

• Marketing assessments, tools and materials

• National advertising campaigns

• Research Based Public Relations programs

• Lead development services

• A powerful state-customized Internet presence to provide client leads and help recruit staff

• Proprietary software for scheduling, data management and billing

• Advice and communications with our network of successful owners

• International conventions, state meetings, leadership conferences and mentoring programs

• NPDA membership

• Access to eldercare industry news and resources

• Best practices and standards information and updates

• Collaboration with home care competitors on key eldercare issues

Qualities/Traits Required

What does it take to be a successful Home Instead Senior Care franchise owner?

Our franchisees come from every walk of life and a wide variety of fields — medical, education, corporate, government, vocational and the arts. Some are young, some experienced … and whether their franchise is in an urban or rural area, we find they all share these important qualities:

• A heartfelt desire to work with seniors
• A commitment to owning and operating their businesses
• Strong leadership skills
• A compassionate spirit and personable demeanor
• Some experience in marketing
• A competitive nature
• The financial capacity for investment

Finding the right type of owner is an important part of our business model, and we award franchises only to those willing to be involved full-time. If you have the characteristics and traits, along with the vision and drive to make a difference in the lives of America’s older citizens, we invite you to complete the Home Instead Senior Care franchise inquiry form.

Recognition/Rankings

Join One of the Highest Ranking Franchise Networks Based on Owner Satisfaction

Home Instead Senior Care offers the rare combination of providing outstanding financial possibilities AND a meaningful career, which is reflected in the numerous awards and high franchise ratings we continue to receive each year.

Franchise Business Review Franchisee Satisfaction Awards, Best in Category – Senior Care Franchises (2007, 2008, 2009)

Franchise Times, Top 200 Franchise System (2007)

• French Franchise Federation, Business Award (2007)

• Portuguese Franchise Association Award (2007)

• CEO Paul Hogan recognized as International Franchise Association’s Entrepreneur of the Year for 2006

Wall Street Journal, 25 Franchise High Performers (2006)

Franchise Times, Top 200 Franchise System (2005)

Entrepreneur magazine, #1 Senior Care Business (2005)

Owner Testimonials

Read What Some of Our Franchise Owners Have to Say About Their Experience

A Nurse Finds Autonomy and Benevolence
"Previously, I had an excellent job as a nurse and, even today, I could get a job in the field anywhere and anytime I want. But professionally, I'm looking for autonomy — the ability to make my own decisions. With Home Instead Senior Care, you can do that with the support of the Home Office, whose staff members will help you build your franchise.

“Home Instead Senior Care's business model is tried, tested, and reproducible — something that's been continuously modified and refined through the years. So you can believe in it; you know there are more than 500 franchise owners in the U.S. who have helped make the network so successful. For me, the reward personally and professionally is that I can say to myself, 'I did this, and I made a difference in my community.'"
— Fran F., New Jersey, U.S.

Measuring Success in Heartfelt Thanks
"I always had a dream of owning my business. I wanted a business where I could truly measure the difference I made in peoples' lives, while financially providing for my family. After researching many business opportunities, it was clear that Home Instead Senior Care was the perfect fit for me. When I was awarded a franchise, they gave me the marketing tools and support I needed to make my business a success. When a client gives heartfelt thanks for the care they received from our CAREGivers, it reinforces that I made the right decision."
— Janice S., Toronto, Canada

Making a Living… and a Difference
"If you're going to take a business risk, going after a franchise is a good way to go —especially a Home Instead Senior Care franchise, since the support you get from the home office is phenomenal. It gives you an opportunity to run your own business, making a good living while helping seniors. It also allows you to make a difference in your employees' lives, since many good CAREGivers have come from other professions that maybe they didn't enjoy working in nearly as much. So take the risk. You'll always be sorry if you don't try, especially with Home Instead Senior Care."
— Tina and Tom R. Michigan, U.S.

Turning a Passion Into a Career
"I have always felt blessed by the relationship I had as a child with my grandmother. From this relationship grew a love and desire to serve seniors. Through Home Instead Senior Care, I have been blessed to fulfill my passion and focus to serve seniors. From the day I started with Home Instead Senior Care, I felt this is where I am supposed to be."
— Cathy B., Ontario, Canada

Fulfilling Financial Goals and Dreams
"My Home Instead Senior Care business is just growing and growing, so I'm increasingly able to support my family, plan for the future, and realize my financial goals and dreams … more than I ever anticipated. As we all know, the reason it's such a great business is that the demographics are creating such a huge need for services throughout the U.S.; there are just so many seniors who need assistance.

“A Home Instead Senior Care franchise is the right senior care choice because you'll be dealing with an incredibly professional organization that has the word 'caring' right at the top of its mission statement … one that always provides phenomenal support to its business owners. There is a world of difference between Home Instead Senior Care and its competition. When you're out in the community representing the organization, you need a big name like Home Instead Senior Care behind you — one that people recognize immediately. It'll make you feel good at the end of the day to know that your Home Instead Senior Care franchise is doing good things in the community; you'll soon realize you're in the right business."
— Jim L., Pennsylvania, U.S.

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