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A Beautiful Business

A beautiful business awaits you with INTERIORS by Decorating Den, the world's largest interior decorating organization and a leader in the home furnishing industry since 1969. The services of our professionally trained decorators across the U.S. and Canada are unique. We bring thousands of samples from top brand name manufacturers directly to our clients' homes to be viewed in the client’s unique lighting. Our interior decorators focus on the individual lifestyles, budgets and long-term needs and desires of our clients.

A Business of Your Own

For a surprisingly low investment, you too can begin building equity and a real future with your own INTERIORS by Decorating Den franchise. Consider these advantages:

  • Being your own boss and controlling your own destiny
  • Flexible hours
  • Creative independence
  • No corporate glass ceilings
  • Pride in ownership
  • No prior experience necessary
  • Love Decorating
  • $29,000 Franchise fee
  • $20,000 Working Capital
  • Ability to follow a system
  • Self confidence

Training and Support

1Initial and ongoing training of franchise owners is a basic ingredient of our system and covers design principles, product knowledge, sales and marketing, and business management. Training begins with a 45-day home study preparation program. This initial training known as “Ready-Set-Go” includes the necessary steps to start up your new business. New franchisees then attend Professional Decorating and Sales School, a comprehensive 2-week classroom training session conducted at Lifestyle University in our corporate headquarters in Easton, Maryland, a beautiful small town located off the Chesapeake Bay. The next step in our ongoing training is provided through 12 modules of weekly "Directions" sessions where we focus on each key aspect of our business. Training continues with monthly regional meetings, training sessions conducted by suppliers, mini-conferences, our annual Conference, special national training events, and our Executive Franchise program which is designed to bring a franchise to a higher level in both size and sales volume.

Merchandising

2INTERIORS by Decorating Den offers the potential franchise owner the opportunity to purchase wholesale products with more than 100 Preferred Suppliers. With the advantage of our multi-million dollar group buying power, INTERIORS by Decorating Den has negotiated superior supplier packages to form a structured Preferred Supplier Network. This network supports the franchisee and enables them to spend their time participating in revenue-generating activities instead of trying to get new vendors while being faced with minimum orders, stocking requirements, and/or large minimum opening orders. The Preferred Supplier Network allows the owner to design projects in multi-lifestyle categories as well as satisfy multiple home owner demographic profiles. The supplier relationships that are formed as a result of unified goals are invaluable to both the new and existing franchise owner. INTERIORS by Decorating Den is pleased to highlight its many superior business relationships with such well-respected companies as Hunter Douglas Window Fashions, Kravet Fabric, Furniture & Trimmings and various divisions of the La-Z-Boy Company.

Marketing

INTERIORS by Decorating Den franchise owners are supported by an outstanding marketing program designed to build client confidence, credibility and name recognition, and provide the owner with a substantial competitive edge. Franchisees order professionally created monthly mailers, including customizable newsletters, tri-fold mailers and postcards, which are all customizable online to make marketing even simpler. Also available are free downloadable newspaper inserts, decorating columns, press releases, and "turn-key" direct mail programs, which target prime customers in the business owners' exclusive marketing territory. Additional marketing support comes in the way of a professional TV and radio ads, mailers geared toward specific groups such as new homeowners, Yellow Pages advertising, and national advertising in consumer publications such as:

  • Traditional Home
  • House Beautiful
  • Better Homes & Gardens Special Interest Publications
  • O at Home
  • Canadian Style at Home

Our strong national and international public relations network has generated thousands of articles featuring the work of our decorators. Our "Dream Rooms" have graced the pages of major magazines, and our segments on HGTV have attracted millions of viewers worldwide.

3Technology
INTERIORS by Decorating Den uses the latest technology to stream-line business functions and enhance communications within the organization. Our Intranet system, DecoNet, enables franchise owners to communicate online with other franchise owners as well as with field managers, and corporate office personnel. In addition to communications, DecoNet provides sophisticated customer management and sales reporting, your own individual web site and a digital library.

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