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About Us

Deck the Walls is North America's premier franchisor of art, custom framing and wall décor.  Located primarily in shopping malls, we have been in business since 1979 and franchising since 1981.  Each store offers a large selection of art and custom frame options, plus our unique framing systems.  We have a friendly, inviting, creative atmosphere that you and your customers will both enjoy. Entrepreneur Magazine has consistently named Deck The Walls and our sister concept, The Great Frame Up, as two of the top franchises in the Art & Custom Framing category.

Deck The Walls is a Franchise Concepts, Inc. (FCI) company.  FCI is the world's largest, most successful franchisor of retail art and custom framing stores.  Besides owning both Deck The Walls and The Great Frame Up, two of the largest national art and custom framing franchises in the United States, FCI also owns Framing & Art Centre, the only national art and custom framing franchise in Canada.  Therefore, as part of FCI's rapidly growing family, which now has over 300 stores, you'll enjoy some unbeatable advantages!

Success Stories

Reaping the rewards of franchise ownership requires hard work, strong corporate support, demand for your quality products, superior training and services and opportunities to achieve your financial goals.  OUR FRANCHISEES SAY IT BEST!

"Deck The Walls has far surpassed my expectations in the support, accessibility and professionalism found throughout the entire organization.  They generously listen to and evaluate our franchisees’ needs and ideas. But, most importantly, they’re sensible business people who make decisions based on pure business logic, not emotion." - Ken Rubin, Franchise Owner, Cincinnati, OH

"Our second store, located in a high traffic strip center, offers our customers the same inviting high quality retail store that they expect from a Deck The Walls mall store. Our convenient location is bringing new customers who do not have time to shop in malls. We are excited about our sales potential and how both our stores exceed customer expectations." - Suzanne Forney, Franchise Owner, Newark, DE

"The sales results in my new Deck The Walls strip center location have far exceeded my expectations. I had a very successful mall Deck The Walls store, and I know the advantages of a strong mall location. I also now know the advantages of a non-mall Deck The Walls location. The substantially lower initial investment and lower occupancy cost really help my bottom line. I also like the flexibility I have in my store hours. This is a wonderful business, combining strong business systems in a beautiful and rewarding retail store environment. My strip center Deck The Walls store also offers a convenient location for my staff and I to market commercial business." - Tom Hartzell, Franchise Owner, Kettering, OH

Top Ten Reasons

Why Deck The Walls may be the perfect franchise opportunity for you!

  • Combined buying power of our parent company's 300+ stores
  • Assistance with site selection, lease negotiation and custom build-out
  • Comprehensive training programs
  • Financing assistance available through third party
  • Prime locations available
  • Professionally produced marketing programs
  • On-going support programs
  • Professional satisfaction and personal enjoyment
  • Area, regional and national meetings
  • Technology/e-commerce program
  • Discovery Day Invitation

Estimated Initial Investment

The investment to develop a Deck The Walls, including the franchise fee, ranges from $180,900 to $245,200 depending upon store size, location, and local construction costs.

Average Cost Range  Non-Mall Mall
Franchise Fee $30,000 $30,000
Opening Inventory $30,000 $32,000
Fixtures & Equipment $47,600 $50,000
Architect Fees $0 $8,000
Freight & Storage $2,500 $4,000
Leasehold Improvements $30,000 $65,000
Training Expenses* $1,000 $2,000
Signs $2,600 $4,800
Grand Opening Advertising $20,000 $20,000
Insurance $1,200 $2,400
Working Capital $15,000 $25,000
Miscellaneous Opening Costs $1,000 $2,000
  ======= =======
Total Costs $180,900 $245,200

*  This cost includes your travel and living expenses while attending the initial training class at the Franchise Support Center in Houston.


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