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The Wall Street Journal Online

BRICKS 4 KIDZ Franchise

  • $30,000 Capital Required
  • Support/Training Available
  • Financing Available Via Third Party
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The BRICKS 4 KIDZ® model, was founded by Michelle Cote in St. Augustine, FL. Michelle started an after-school Spanish Class (outside the school system). In the Spring of 2008 while filling out the forms to become a "School Board Vendor," teaching Spanish at the school the following school year, Michelle noticed a category (on the form) for "Creative Science." Her son loves to play with LEGO® bricks, and she thought to herself…"Maybe I could lead a Creative Science LEGO® class too." Michelle was awarded the bid for both the after-school Spanish and the Creative Science Lego® class. That summer Michelle advertised a Spanish Camp and a LEGO® Camp. She had 3 children sign up for the Spanish and 35 children sign up for the LEGO® camp!

Young girl does her homework in a Bricks 4 Kidz classroomAfter seeing the excitement over the LEGO® bricks, Michelle decided to go with the LEGO® after-school class in the fall...and it took off. That Fall, Michelle found herself at 3 different elementary schools with an average of 20 students in each class every week. Now Michelle does over 20 after-school enrichment classes a week, PLUS in-school field trips, 11 camps during the summer and bunches of birthday parties every weekend!

Today BRICKS 4 KIDZ® has over 100 franchises throughout the world making it one of the fastest growing franchises in the US and Canada (and possibly the world)..

Our Model
BRICKS 4 KIDZ® provides project-based programs designed to teach principles and methods of engineering to children, ages 3-13+, using LEGO® bricks. 

BRICKS 4 KIDZ® has a high probability for success in your area because:

  • It's a proven model - truly a home-based business
  • Requires only a modest investment
  • Has NO national competition
  • Quick ROI on your low-cost franchise
  • Can be operated as a part/full time business
  • Has high profit margins
  • Has low fixed overhead
  • It's easy to operate
  • It can be easily taught to anyone
  • The classes, camps and birthday parties are affordable by nearly any family
  • Parents view the classes, camps, and birthday parties as educational and therefore feel that the fees are well spent
  • The BRICKS 4 KIDZ® Schedule follows the school-year calendar - no corporate hours with this business
  • Year-round income with camps during school vacations and birthday parties anytime
  • Thrive in any economy by providing affordable classes to parents who put education first on their list of expenditures

Turn Your Dream Into Reality
Boy plays with trucks at a Bricks 4 Kidz deskFor many people, the dream of owning their own business is just that - a dream. But it doesn't need to be. With a BRICKS 4 KIDZ franchise you can turn your dream into a reality and be your own boss, create a new career, and begin enjoying the many benefits of business ownership.

Here is a summary of our franchise program:
Start Up Support

  • Territory analysis
  • List of all schools and contacts in your territory.
  • Initial mailing to the schools and other organizations in your territory.
  • Guidance how to obtain contracts with public and private schools
  • Initial supply of our proprietary project kits.  (Over 60 models can be made from each kit.)
  • Initial supply of DUPLOS®.
  • Initial supply of marketing materials.
  • One-day visit from one of our support staff to help you obtain new accounts

Training

  • One week comprehensive classroom and on-the-job training program at our corporate training facility.
  • Exclusive use of our proprietary Operations Manual.
  • Franchise Management Tool - our proprietary hosted software to help you manage your business.

Tools For Success

  • Use of BRICKS 4 KIDZ® name, logos and trademarks;
  • Access to proprietary and proven systems and techniques designed to make business ownership simple and efficient
  • Your own email address at www.bricks4kidz.com
  • A well managed website that will promote your BRICKS 4 KIDZ® business at an easy to find web address, that will post your address, phone number, and other contact information as well as all your classes and other activities (camps, birthday parties, etc.)
  • A Research and Development team working hard to stay ahead of industry trends
  • Sales and marketing training, including how to obtain school contracts and utilizing our proven marketing strategies

Ongoing Support

  • Annual franchisee meeting
  • Telephone consultations with our franchisee support team when you need them
  • Meetings, teleconferences and workshops designed to keep you informed and ahead of market needs
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