”My Place. My Price. My TIME”
Our Mission:
Our unifying mission is to become the leader in the wellness massage membership business through exemplary customer service, quality therapeutic massage and enriched & empowered therapists and franchise owners.
Our Strategic Vision:
We are passionate about the wellness benefits of massage! Our goal is to make massage available & affordable to everyone through neighborhood massage clinics offering a $49 monthly wellness program. An affordable & easy to execute franchising model will facilitate rapid expansion.
The INDUSTRY:
Therapeutic massage has existed for over 3,000 years. Today, this industry represents an estimated $6 to $11 billion in annual revenue1.
Use of massage as a regular part of a healthy lifestyle is growing across all age groups in the U.S. The wellness aspect of massage has been embraced by the baby boomer generation (born 1946-1964), a real “sweet spot”, as this is the largest consumer group in the U.S. In January 2007, “Entrepreneur Magazine” identified personal care services as one of the fastest growing consumer segments in their “Franchise 500” report. Here are some basic facts about the current state & predicted future of this industry:
Massage as a growth industry
- 39 million American adults receive massage annually
- The average massage client receives 7 massages a year
- 24% of adult Americans received at least one massage (in the year from 8/06 to 7/07).
- This represented an increase of 2 million over the previous year
- The industry realized a 39% in revenue from 2003 to 2005
- The number of both men and women who received a massage has doubled since 1997.
- 25 million more Americans are getting a massage today than they did 10 years ago.
- Use of massage by baby boomers has tripled since 1997, as did those ages 65 and older.
- Massages per year increased significantly in every area of the U.S. since 1997
- Northeast--from 9 % to 18 %,
- South--from 7 % to 16 %
- West--from 11 % to 19 %.
- Both metro and non-metro use has increased by 9% since 1997.
- 94 % of Gen Y (18- to 24-year-olds) believes that massage can be beneficial to their health.
- 48% of 18-24 year olds have already experienced massage
- 92 % of Gen Xers believe massage can be beneficial to their health.
- Only 11% of Americans receiving massage report that it was for pampering. A full 30% say they seek massage therapy for medical/health reasons specifically, while another 26% say it is for stress reduction & relaxation.
THE “My Massage People™ DIFFERENTIATORS
FRANCHISEE FACTORS
Franchise Fee is the lowest in the industry…and one of the lowest of all franchise offerings!
Monthly Royalty Fees are FIXED RATE! Only $395 per month-regardless of your revenue! No penalties for success!
Small Footprint…My Massage People™ can operate in as little as 1,000 square feet! Our unique offering operates very effectively in smaller markets…the main street concept that makes this viable in a variety of market conditions!
Unique Opening Assistance:
Our trademarked "My Biz in a Box"
We have created a package that provides everything you needed to open a MMP™...
from massage tables to reception area furniture & décor, fountains, original artwork—even office supplies including a shredder, fax machine, staplers & paperclips!
This package also includes:
*computer & customized computer software, integrated with our concept
*branded e-mail system to communicate consistently with members
*customized opening marketing materials
*opening inventory
Ongoing assistance:
We provide both corporate & onsite training for all new franchisees!
Absentee Owner/Investor:
Our unique "My Management in a Box"
With our experience in opening & operating all types of consumer businesses, we will make our affiliate organization available to open & run MMP™ locations for a select few franchisees for a pre-determined monthly management fee.
THE “My Massage People™ DIFFERENTIATORS
CONSUMER FACTORS
Making it “My Massage”:
Our consumers will notice a difference as soon as they enter. MMP™ clinics will be distinctly gender non-specific, appealing to both men & women. After being greeted at the reception desk, the client will be able to make choices to customize their massage:
- Music selection – our custom branded music CDs, for use and/or purchase
- Lotion selection – our custom branded scented lotions, for use and/or purchase
- Aromatherapy – our custom branded scented oils, for use and/or purchase
- Candles – our custom branded scented candles, for use and/or purchase
At the close of each massage, the client’s invoice will be delivered on a tray with a gratuity envelope & a piece of our custom branded chocolate for refreshment!
Monthly Membership Requirements:
Most of the above require a minimum length of membership to receive member rate massage. MMP™ memberships will be cancelable at any time with a 30-day notice, with incentives for a twelve-month term.
Membership Benefits:
MMP™ believes that our clients are our best advertisers! We will provide all members with “guest passes” for clients to present to their friends/families. This “guest pass” offers the customary $49 introductory one hour massage. Upon the use/redemption of a total of five “guest passes”, our client will receive one complimentary one-hour massage!
Last Minute Specials via E-Mail:
Our e-mail system will allow for communication with members when last minute openings become available, often at special rates.
