Happiness is often directly connected to the extent of personal freedom we experience in daily
life. At BoConcept we believe in choices rather than fixed solutions.
Should you choose to become a BoConcept franchisee you have taken the first step in becoming
part of a certified concept that has proven its sustainability and appeal with urban-minded
shoppers around the world.
Today you will find more than 200 BoConcept Brand Stores and 150 Studios in high traffic
locations. The target is to have 500 sales units by 2011, of which 350 will be Brand Stores. All of
them are part of a committed and enthusiastic team that makes our unique retail concept the
success it is today. Our aim is not only to find investors but to find result-oriented business
partners who are as dedicated about BoConcept as we are.
BoConcept Brand Stores are typically between 5,000 - 6,000 sq. ft. The first Brand Store opened
in Paris, France in 1993. Now there are more than 340 sales units around the world of which
more than 200 are Brand Stores.
Why choose BoConcept?
- Proven and certified franchise concept
- Experienced and solid franchisor
- Local supporting market organization
- Carefully defined target group
- Brand and traffic-generating marketing kit
- Store fronts and layout combining inspiration and turnover
- A product collection characterized by its customized and coordinated design affordable to the urban-minded shopper
- A BoConcept University department creating the education platform for BoConcept staff
- Value-based leadership style with a focus on education, service and personal development
- Efficient operation systems and tools
- One stop shopping – one stop shipping
- High turnover per square foot and high gross margin = profitability
The Concept
Customized urban design
Our product collection is characterized by its customized and coordinated design, affordable to
the urban-minded shopper. Our insight into urban life enables us to design furniture and
accessories that meet our customers' interior challenges and need for self-expression. Even at a
better price. The concept ensures a coordinated look where design, colors and materials always
match.
Relevant and targeted collection
With the help of our unique store planning tool, we are able to create showrooms with furniture
that are always relevant and appealing to the defined target group in a specific area. We follow
the current interior trends closely to ensure that our collection is always up-to-date and in line
with the demand of our target group.
Even at a better price
The majority of our furniture is supplied directly from our factories cutting out the cost of a third
party. Our furniture is designed along clean, simple lines and manufactured with carefully
selected materials to ensure affordable prices.
One stop shopping – one stop shipping
No matter if the products are produced by us or a third party supplier, we coordinate everything
and the products are sent as one order to a Brand Store or Studio. This unique supply chain
system makes the process more efficient and less time consuming. BoConcept is working with
cross docking where all goods in one order are delivered one unit.
Support
Service
Retail Operations Managers will be ready to support our BoConcept Brand Stores and Studios
in all aspects of the concept. They are trained and experienced and will provide ongoing support
through sales and product training workshops, store evaluation visits, key figure and mystery
shopping reviews and implementation of various store activities amongst other things, hereby
ensuring optimal performance in the Brand Stores and Studios.
National super users in countries with more than six stores using Axapta will make sure that
courses for new and more experienced staff is conducted on a regular basis. Furthermore, the
super users support the stores in having optimal procedures and a good administrative flow.
National marketing responsible is available in the established countries for coordinating and
supporting the national marketing activities based on our global marketing platform.
National or global stylists can be 'bought' for training or decoration support in case of upcoming
events or new openings.
BoConcept headquarters retail and sales service is the daily contact in case of general
order related inquiries, claims etc.
BoConcept headquarters store planning department can support stores with drawings
for larger upgrades.
BoConcept University
The people are what make BoConcept what it is today, and they are the key to our future
success. We constantly strive to attract, retain and develop the best people in the business.
Your own store?
Profile of new franchisees
We know from experience that this is the capital and competencies that are required to become
a successful BoConcept franchisee:
-
Depending on size and location the total start up investment required for a Brand Store is between $450,000 - 750,000
- You are willing and have the capacity to open 1-5 Brand Stores within an agreed geographic area
- You have a positive attitude towards employee involvement and are willing to delegate and motivate your employees
- You have a personal passion for design, style, and trends. Industry experience is not as important as passion
- Words people use to describe you: responsible, creative, mentor, understanding, hard worker, motivator, honest,
extrovert and open minded
- You aspire to provide a new level of customer service in your community
- You understand that you are a team member of a global brand and that you develop your business according to theconcept
- You have business knowledge and experience, and therefore a good foundation for running a business
