As the population of people age 65 and over grows, demand for healthcare-related products and services grows as well. One of the most significant trends taking shape across the US and Canada is the concept of “Aging in Place” . Defined as the desire to remain in one’s home and living independently rather than moving to assisted living facilities, Aging in Place is driving the growth of the in-home medical equipment business and specifically, the demand for residential accessibility and mobility equipment.
SILVER CROSS franchisees operate a healthcare franchise business that sells, installs and maintains accessibility and mobility equipment for residential applications. Operating out of protected, exclusive territories, each SILVER CROSS franchise partner will become the go to source for health care-related lifting equipment including stair lifts, wheelchair lifts, vertical lifts and ceiling lifts as well as in-home mobility and accessibility equipment including ramps, bathtub and showers lifts.
By providing these services, SILVER CROSS allows people with disabilities and other physical limitation challenges to remain in their homes, living
independently. Our franchisees derive tremendous satisfaction building a business while enhancing the lives of their clients.
Franchisee Profile and Criteria
Successful SILVER CROSS franchise partners will be involved in the day to day operation of the business and fully committed to its success.
As the owner of a SILVER CROSS business, your role is primarily focused on:
Marketing – Networking with, presenting to, and staying in touch with healthcare professionals from various fields and disciplines is the best way to build your SILVER CROSS business.
Sales – you will interact with clients in their homes; provide consultation on their needs and present solutions that allow an individual the ability to remain in their home, living independently with the help of SILVER CROSS.
Business Management – you will manage the day to day operation of the business including finances, customer service, ordering and scheduling.
SILVER CROSS franchisees should have the following financial requirements:
• Liquid Assets Available to Invest - $100,000 minimum
• Net Worth - $500,000 minimum
• Credit Score – 700 minimum
• Additional cash reserves and/or other source of income to support personal financial needs during 1st 12 months of operation
SILVER CROSS franchisees will have the following background and skills:
• Motivated and Success-driven
• Empathetic and patient
• Relationship oriented
• Composed and capable of managing multiple tasks at once
• Positive and outgoing
• Customer-service focused
• Solution oriented sales and marketing professional with track record and comfortable building long term relationships
How We Support Your Business
SILVER CROSS franchisees benefit from a system that has been proven and tested over nearly 20 years and 200,000 clients.
We provide our franchisees with support in establishing and growing a dynamic business with a focus on the following areas:
SILVER CROSS has developed a proven marketing system to identify, and develop a network of active and reliable healthcare professional referrals. As a franchisee, you will benefit from the tools and experience we have developed over nearly 20 years in business. SILVER CROSS also maintains an aggressive, Internet marketing strategy that generates thousands of leads for prospective clients from all over the US and Canada. As a result, in many cases, franchisees have an immediate source of potential customers to jump-start their business.
SILVER CROSS maintains preferred relationships with some of the leading providers of in-home accessibility and mobility equipment. These relationships allow franchisees to receive advantageous pricing and terms and also allow for sensible inventory management and timely client installation.
SILVER CROSS provides its franchisees with comprehensive training before, during and after the launch of your business covering:
• Referral network marketing and development
• Client sales consultation, proposals and commitment
• Installation and service
• Supplier relations
• Sourcing and selling recycled equipment