Seller Financing Available
Trailer Dealer West Rocky Mtns, 5.5M Rev, 391K Adj EBITDA, 625K Assets
Colorado Trailer Dealer, $5.5M Rev, $391K Adj EBITDA, $625K Equipment and Invent
Garfield County, CO
Trailer/ATV/Snowmobile Dealer, Growing, $625K of Assets, $5.5M Rev
Trailer selling, servicing, customizing, and rental company representing major brands along with snowmobiles and ATV’s
The trailing 12 months revenue were $5,518,872 through November 30, 2014 and the adjusted EBITDA was $391K. The 2013 revenues were $4,679,396 with an adjusted EBITDA of $349,353.
The business has over $625,000 of current value equipment and inventory that the buyer will get Debt Free!
The business has many long-standing customers which has resulted in an increasing percentage of recurring business.
This is a “Fun” business to own and has loyal and long term employees that will all stay post-closing including a capable and trustworthy manager capable of running the business himself.
Location: West of the Rocky Mountains
The sales price is $1,100,000 with at least a $900K down payment at the closing. Recurring revenue always deserves a premium and this company has a lot of recurring business. This can be either a stock or asset sale with either being a net zero debt transfer transaction for the buyer.
Brief Overview and Deal Points:
This is a truck and trailer sales, customization, and trailer rental business. It specializes in horse stock, combo, utility, cargo, equipment, and pick up flatbed trailers. They are also an Arctic Cat dealer which means snowmobiles in the winter and ATV’s in the summer and offer Line-X spray applied bed liners. The residents in their immediate area are very much the outdoors recreational types. Therefore, whether it is for the needs of a ranch or to carry a boat/ATV/snowmobile for fun, the demand is very high for their products. They have the best selection at the best price in their region. This company already operates at a low cost structure based on its size and location. They can find, customize, rent, or sell anything a buyer would need at competitive pricing with great margins even if they have to custom order it from a factory. Accessories are in big demand in their area and have big markups like truck beds, grille guards, tool boxes, hitches, winches, toppers, etc.
The assets included in the sale are estimated to be $250K in merchandise, $71K in trailer inventory which includes used trailers, $150K in parts & accessories, and $175K in equipment and other fixed assets. The less detailed breakdown of this is $471K in inventory and $174K in equipment. This totals $645K and to be more conservative, we are advertising $625K.
They represent many of the largest manufactures exclusively for a 250 mile radius and also carry many others that are very popular and are a good fit for their customer base.
We Have 6 Main Revenue Areas/Sources:
1) Trailer Sales – The company has exclusive dealership status with many manufacturers and currently has an estimated $1.4MM in new inventory that they don’t own and pay floor plan interest on to have on site to sell to customers. The floor plan interest program allows them to have a large volume of new inventory without having to pay for it until each item is sold. New trailer sales make up about 43% of their overall sales. New trailers sell for between $2,000 and $50,000 and average close to $8,000. They also sell used trailers which makes up about 10% of their revenue. A new owner can increase cash flow by buying more inventory and reducing the amount of floor plan interest that they pay.
2) Trailer Rentals – The company also rents trailers which can sometimes lead to a sale and is a high margin part of their business. They use this to help increase sales also. For example: If they don’t have a trailer in stock that a customer may want or they need time to customize it, they will either allow a customer to use a trailer or rent a trailer to the buyer ensuring the sale and creating customer satisfaction and loyalty. This is only 1% of their revenues and could easily be expanded with advertising.
3) Arctic Cat Sales– They are an Arctic Cat dealer which means ATV’s in the summer and snowmobiles in the Winter which helps them stay profitable in the slower months. Arctic Cat makes up about 11% of their revenue with average sales of around $11,000.
4) Customization – The horse, construction, and especially the oil industry has special requirements that they are uniquely able to fulfill. They are constantly getting orders to customize trailers for specific jobs that their customers need. This is high margin work. The business also owns a Franchisee of Line-X which will transfer with the sale for $8,000 which the owner is willing to split with the buyer. This product brings them new customers but is only currently 1% of revenues. The seller believes a new buyer should consider having a salesperson call or visit all the dealerships, auto supply stores, and service stations to offer this service.
5) Service, Parts, and Accessories - This is where there size really helps them get and hold onto customers. They are the largest trailer dealer in their area and carry the largest supply of parts and merchandise. The company also has several experienced mechanics and counter people that really know their products and how to treat local customers. They can repair and customize trailers, do steel fabrication, hitch and brake installs, pick-up flatbed installs, and install the accessories they sell. Parts and Service make up over 15% of their revenues and accessories another 7% and both have profit margins of at least 40%.
6) Internet Sales – They currently have 19% of their sales coming from out of state buyers that they find by advertising their products through 3rd party websites over the internet. They sold 73 of their 400 total units out of state including 3 in Canada last year. This is another area that a new owner can grow by adding additional landing pages, spending money on search engine optimization, and by contracting with additional 3rd party websites. Keep in mind that their website is not interactive meaning that you can’t actually buy or reserve a trailer or other product online. This could be upgraded in the future. Currently 3rd party websites feed into theirs.
The company is 8 years old and has a solid name and reputation. The seller will agree to full Reps(indemnifications) and Warrantees and further guarantee a solid legal and business standing. They also have a great record for safety (OSHA) and no legal battles. They are a member of their Chamber of Commerce, the National Truck Equipment Association, and is accredited with the Better Business Bureau since March of 2007 with an A+ rating.
The owner will sign a non-compete. He will offer a full time transition to ensure an successful transfer. A buyer does not need any special skills because he can teach him/her what they will need to know to grow the business. Plus, this business comes with a very capable manager/right hand man that will stay post-closing. The owner does not live where the business is and has grown tired of the two hour commute each way. He has been in the trailer business for over 18 years now. He is 57 and wants a change in lifestyle. He enjoys investing in real estate which he wants to do closer to where he lives and this will also allow him to slow down a little while he is still working.
Growth Potential: The company is growing at 22%. The new buyer can expand geographically by taking advantage of their relationships and buying power. The buyer can also increase their market share by adding an outside sales person which makes sense again with their economy improving again. In addition, the new owner could improve their internet presence by adding landing pages, optimizing their website, and by making it interactive so customers can order parts, accessories, order and customize trailers, and schedule service or rentals. The buyer could acquire one or both of the other similar businesses located in their area that would increase the value of them together, create instant cost savings, and increase sales at each location by expanding each of their separate dealer relationships to the new location(s). This also allows for one location to do the detailed customization work etc. to be more efficient, another to sell the larger trucks and trailers, etc.
Their main competition is 50 miles away and there is one closer which is mostly RV’s. Neither competitor can carry the exclusive lines that they do based on their exclusive agreements with the manufacturers.
The company has 12 employees including 6 sale people including a manager, 5 mechanics, and the owner. The manager is capable of running the business in the owners absence and makes $70,000 a year. The company focuses on a customer centric approach with customer service and satisfaction the main goal. They have knowledgeable and responsive employees that combined with a very large inventory and not much competition gives them an edge. If you divide their total revenues per employee, you get a very impressive $380,000 per employee which is an indication of how efficient the business is.
The real estate the business is located on can be leased at the market rate or purchased for $1.8MM which it should easily appraise for. The lease will be $9,000 per month +NNN. The company is located in a beautiful part of the Country. The town is growing with a brand new hospital, high school, hotels, theater, shopping, etc and has maintained the feel of an old west town by preserving it historic downtown area also which includes everything from an old saloon to a wine bar/restaurant with a lot of outdoor activities all around it. There are larger towns nearby which offer more activities and restaurants.
Conclusions: The company has great products that are in increasing demand in a beautiful and growing part of the country. The company is already established making it very low risk to a buyer and is growing. The company currently has an excellent manager and employees along with a well-trained back office. This company can grow even faster through expansion or acquisitions. This company comes with over $625K in current value hard assets already owned by the company and dealer exclusivities that would make it very difficult for a competitor to penetrate their market. Plus, The seller’s commitment to carry some of the sales price confirms his confidence in the short and long term performance of the business.