Established Bead and Gift Shop
Successful Business Ready to Go
JuJu Beads is a successful, well-established, bead and specialty gift boutique. The shop was established in 2005 and is located in the popular, downtown shopping district of Louisville, Colorado.
About 50% of sales consist of beads and beading supplies, and 50% from gifts, such as jewelry, home accessories, cards, and personal care products. Workshops, classes, and adult and kid parties also generate considerable income.
The shop is located on Front Street, one block east of Main Street. This location is desirable for a number of reasons, include its convenience, local street access, and ample parking. The shop is also within 10 miles from Boulder, and the University of Colorado. In addition, the town of Louisville hosts a number of events on Front Street right in front of the shop, including:
• Buana Sera Evening Market, Tuesday nights in summer
• Farmers Market, Saturday mornings
• Friday Street Fair, Friday nights in the summer
• Special Events (music festival, Christmas Parade of Lights, etc)
• Winter ice skating and ice skating pavilion events.
During the school year, customers are primarily from Boulder County. Summer customers are often from out-of-town drawn to Louisville by positive press the town has received from the national media. Louisville has been named the “best place to live” in a number of national magazines
Current advertising strategies comes from word-of-mouth, and successful e-mail outreach (over 600 participants), as well as Facebook, and website management. For example, the shop name comes up second on Google search of “bead shop near Boulder”.
Business plan includes marketing, branding, logo, and website developed by national marketing firm.