Pool Service/Bead Blasting/Desperate, Huge Price Reduction
Can be employee run/home based
Palm Desert, CA
To give you a very clear understanding of what we do, please visit our website www.byebyecalcium.com.
All water contains calcium. In the Palm Springs area, the climate is such that water evaporates continually. As the evaporation occurs, the calcium remains in the pool and the process of calcium buildup begins as it attaches to the pool tile. This process occurs continually and, as time goes by, the buildup becomes greater and greater. At the point that the client desires to have the calcium removed, they will look for a source to accomplish the task. The only truly effective method is to bead blast the calcium off of the tile surface. Other methods have been tried and only created frustration. When a homeowner begins the process of finding a vendor to remove the calcium, they may ask friends or neighbors or may see a commercial on TV or do a web search to find a source. We sit in a very enviable position, as about 15% of the calls we receive are from referrals, with the balance being a split between TV and the internet. We are the only provider of this service advertising on TV.
A typical week will be about 75% prescheduled and the balance will be filled with daily contacts. We average 2 to 3 jobs per day. We normally receive about 15 - 20 calls per week requesting service. When we receive a call, we schedule an appointment, go out and evaluate the needs of the homeowner, provide them with a quote and schedule a mutually agreeable time to perform our services. We win the customer's business a little over 90% of the time. We are in a community where approximately 60% of the homeowners only spend about 3 months of the year here. They are called snowbirds. They generally arrive around Thanksgiving and leave around Easter. It is common for them to contact us in Feb. or March to schedule service in Sept. or October, so that the pool will look beautiful when they return. With over 110,000 swimming pools in the community, there is abundant need for our services. The only full time competitor is based over 60 miles away.
The process, as you can see on the website, is straightforward. Labor in our community is extremely plentiful. When you go on a bid, you have a lot of flexibility in your pricing structure. You will learn when to be "fat" and when to be "thin". The addition of repairs to our product offering is greatly increasing our sales and profitability. We have been growing steadily over the last 12 months. We anticipate the next 12 months to show about a 75 to 125% additional growth based upon the owner operator's desire to grow. Our advertising expense is a fixed amount. As our sales grow, the cost of advertising diminishes, as a percentage of gross sales. It is easy to increase sales by adding additional TV time. We have found that many homeowners do not even know that our service exists. Many feel that the only way to remove the calcium from their tile, is to replace their tile. A typical pool will be about $400 to remove the calcium, but if they were to replace their tile, it would run about $4,000 on average. As you can see, educating the homeowner via a TV commercial, is quite appealing.
To date, our focus has been on the residential side of the market. Areas yet to be penetrated would be over 100 Country Clubs with their community pools, spas and fountains, as well as in excess of over 150 hotels. Another very large market is building a working relationship with the over 4,000 independent pool service providers.
Our business is all COD, we accept cash, checks and credit cards. We do not have any accounts receivable. Simple operation- Monday thru Friday, 7 am to 3 pm. Projected sales - $230,000 with an adjusted net of $85,000. View our commercial by going to Youtube and entering byebyecalcium.com. NON DISCLOSURE REQUIRED.