Mr. Atchison has financial, sales/marketing and general management skills. Joe's last position in corporate America was as the President/CEO of a manufacturing company in Irvine, CA for 11 years. In that role he focused the company's efforts on new product development (five patents issued), manufacturing efficiencies (gross margins increased from 23% to 52%) quality (achieved ISO9001 and QS9000 certifications), and a strong emphasis on sales, marketing and customer service resulting in double digit sales growth. Prior to that he was the Chief Financial Officer of two publicly traded companies.
During his corporate career, Mr. Atchison was successful in selling a number of divisions, subsidiaries and stand alone businesses. These successes motivated Joe to start his Sunbelt Business Brokers office. Mr. Atchison is also President of Atchison Advisory, Inc., which provides operational improvement consulting to under-performing companies in an effort to help them achieve their potential and thus be able to sell sooner and at a better price and more favorable terms.
Mr. Atchison is a Certified Business Intermediary (International Business Brokers Association), a Certified Business Broker (California Business Brokers Association), a Certified Middle Market Business Intermediary and is a Certified Public Accountant - inactive (State of California). His education includes a bachelors of science in accounting and a Masters in Business Administration - Finance.
Joe serves on the Forms Committee of the California Association of Business Brokers. Mr. Atchison is the Treasurer and a Board member of Project: Steps to Christ, Inc. – a non-profit company based in New York.
Fair Oaks, CA
This frozen yogurt shop has become a popular destination between a Starbucks and Beach Hut Deli. The location is extremely family friendly and regularly receives heavy foot traffic from the greater Gold River community and local business people.
The shop has flourished over the past few years of ownership thanks to a dedicated focus on excellent customer service and the highest quality product choices. Employees are trained to be customer focused; making every single person feel welcomed and appreciated, treating them in a way that expresses appreciation for their business, and handling any possible issues promptly and without question.
Just like coffee, the tasty and healthy frozen yogurt and smoothies seem to be
like an almost addictive treat, with customers returning daily for their “fix” of deliciousness and fun!
There is a constant evolution of new flavors and ingredients for customers to try, with a large focus being on sugar free and non-dairy alternatives to traditional frozen yogurt shops. The spirit of the company is best exemplified by the pure excitement of the many kids and families who come again an again.
As it turns out, the owner is selling primarily for health related issues so this is a great opportunity for a new owner to step in and continue the improvement trend.
Gold River (Tax), CA
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