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This business has been around since the 1940's making electrolysis machines (which it stopped a few months ago to focus on the core business). In 1980's the R.A. Fischer Company started making Iontophoresis machines which are for the indication of hyperhidrosis (primarily sweaty hands and sweaty feet). In the 2005, the A.R. Hinkel Company bought the R.A. Fischer Company. The Iontophoresis business continued to do well. In 2013, A.R. Hinkel launched a new web property for the Iontophoresis business (sweatlesshands.com), and invested heavily into social media and online marketing. As a result of the increased focus on marketing and difference purchasing terms, the Iontophoresis part of the business is up 73% in the trailing twelve month period over last year.
The A.R. Hinkel Co. also made electrolysis equipment. In a decision to focus exclusively on the Iontophoresis business coupled with sluggish sales on the electrolysis business, the decision was made a few months back to shut down the electrolysis business, as it was having a negative impact on profits. The financials that are provided include the Electrolysis business, so on a pro-forma basis, the revenue might not be as high in the next 12 months, but the profits of the business should be the same or better. If the new ownership continued to focus on marketing, the business should have a very bright future as there is a significant market opportunity out there.
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