Kris Moe

Broker License #01989230

(707) 529-6458

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Sunbelt Business Sales and Acquisitions

I can help you value your business and sell it. Do you know what your business is worth? One of the most important steps in selling a business is pricing it correctly. There are several ways to determine what another party would be willing to pay for your business; a formal business valuation is one option. Alternatively, many businesses can be properly priced with a Broker Opinion of Value. Ultimately, the right approach will depend on the size and complexity of the business, the type of business, and the intended buyers of the business (i.e. individual investor vs. synergistic buyer). What is the Business Sale Process? 1. Your decision to sell your business 2. Meeting with me as your broker 3. Preliminary data gathered 4. Analysis of data so I can determine your most probable selling price (MPSP) 5. Valuation a. Brokers opinion of value BOV 6. Broker’s proposal 7. The execution of representation agreement 8. Detail information gathered 9. Broker coaching of seller a. Outlining the selling process 10. Marketing the business a. Preparing marketing plan b. Preparing marketing materials

Kris Moe is an advisor and intermediary for the sale, purchase and merger of small and mid-sized business. His extensive background in founding, owning, managing and selling of such enterprises has given him knowledge of business realities, challenges, strategies and values that enables him to analyze, package and market a seller’s business and to connect prospective buyers to appropriate business opportunities.

Previously his high-tech interests led him to the semi-conductor industry where he was a standout in business development, travelling extensively and establishing partnerships with some of the world’s top computer device makers. Subsequently, he started an import-export company, primarily selling semi-conductor parts to Asian companies. He has kept current with the San Francisco Bay Area business technology world where, as an active networker, he has a wealth of business relationships in the area.

Known for his breadth of business interests, Kris built and operated a winery in California’s Sonoma County, developing skills in viticulture, wine-making, packaging and marketing. He also founded one of the West Coast’s leading golf schools. In fact, for many, Kris is best known for his accomplishments in the highest levels of competitive golf. Following his two-time, All-American collegiate career he spent six years on the US and PGA Tours. The Kris Moe Golf School is rated in the Top 25 in the US.

Kris, as a scholar-athlete, received his degree from San Diego State University. He is married with two boys (19 and 15) and besides golf, he enjoys hiking, guitar, reading, cooking and supporting his favorite charities. He currently resides in San Francisco where he now focuses primarily on business purchase and sale transactions for his clients.

Areas Served

  • Marin County, CA

Established Businesses For Sale

San Mateo County, CA


Is a business intermediary and M&A advisor who brings a wealth of knowledge from running his own startup to being in leadership positions at one of the largest Fortune 500 enterprises. He has spent all but his...

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