Rex Walters

(831) 685-8866


Indicates membership in The California Association of Business Brokers (CABB).


The CABB Certified Business Broker (CBB) certification distinguishes its holder as a seasoned professional who has a solid educational background, proven accomplishments in completing deals, and an active membership in the CABB.

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Business Sales, Valuations, Business Planning, and Buyer representations.

Rex is the only Certified Business Broker in Santa Cruz County. Local knowledge counts for everything in the Santa Cruz and Monterey areas. Rex Walters and Coast Business Brokerage guarantee a personal, professional, top-quality, and fully hands-on approach for your business selling or business buying needs. Rex specializes in larger Main Street-level businesses, and personally has 30 years of local start-up experience. He has personally started and/or sold nine of his own businesses in and around Santa Cruz, as well as hands-on management consulting experience in both the for-profit and not-for-profit sectors. Previously functioning as the president of Coastal Sol Foods, LLC, Rex is also a founding Partner with Bay Area Strategic Group, a Santa Cruz, CA based management consulting firm specializing in the areas of strategic business planning and human resources for small to medium-sized businesses, non-profit agencies, and entrepreneurial start-ups. He served as Executive Director of the Alliance of Communities for Sustainable Fisheries. He also is a former Strategic Management instructor at University of California, Santa Cruz, San Jose State University, and Chapman University. In his spare time he enjoys longboard surfing, outrigger paddling, and stand up paddling, both locally and in Hawaii, and loves to watch his wife Erica dance hula. Rex participates as a volunteer in the Santa Cruz Chapter of SCORE. Rex has earned a BA in philosophy, an MA in psychology, and an MA and PhD in Organizational Psychology, and considers himself a life-long learner.

For local, hands-on, personalized service, give Rex a call. Rex is a Certified Business Broker with the CA Association of Business Brokers.

Areas Served

  • Santa Cruz County, CA

Established Businesses For Sale

Listing Headline
Sale Price
Asking Price
Gross Revenue
Cash Flow
Scotts Valley Area Gas Station
Santa Cruz County, CA
Medical Billing
Santa Cruz County, CA

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