Brian Loring

Broker License #01397296

(818) 973-2755

Excellent Businesses. Expertly Sold. We Work With Only Exceptional, Profitable Firms


Indicates membership in The California Association of Business Brokers (CABB).

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First Choice Business Brokers- San Fernando Valley

You may notice some business brokers take a lot of pride in the number of listings they carry at one time. They take on 30, 40, maybe 50 clients, hoping that something sells in a dizzying, unsatisfying numbers game. During it all, customer service is horribly lacking and selling skills are often negligible.

We don’t follow that song and dance. From our first meeting all the way to the closing table, we treat our business owner clients with the respect and grace they deserve as successful entrepreneurs.

We are extremely selective about the clients we represent. By choosing to sell a handful of fine businesses at a time, we are able to drill much deeper into the pool of nationwide buyers who can bring the proper experience and resources.

More importantly, when buyers see we are representing your company, they know instantly they're looking at a profitable, successful enterprise.

You’ve spent years building a successful company. You deserve a sales and marketing team who not only appreciates your efforts but will take the time to understand and explain the value you’ve generated. Our 5 Keys To Getting Your Business Sold Quickly, Confidentially, For Top Dollar VALUATION & PRICING: Mispricing is the number one reason businesses fail to sell. Our proprietary model combining the Income, Asset and Market Approaches to value gives you the greatest chance for success. We will target what we believe is the highest achievable price. AGGRESSIVE MARKETING: Truth be told, most firms put your listing on a few websites and leave it at that. We go far deeper on a nationwide basis, starting with a tremendous buyer pool built over two decades of business sales. Our highly-targeted campaigns focus on buyer targets in and around your industry. Our campaigns incorporate social media, email blasts, business sales sites, investor forum posts, trade group listings, real estate outlets, direct mail, telemarketing, plus professional referrals within many industries. MAINTAINING CONFIDENTIALITY: A business can suffer significant damage if employees, customers, suppliers, neighbors and colleagues find out the owner is trying to sell. We employ many safeguards to ensure the least possible disruption. One key is aggressive enforcement of our customized Confidentiality Agreement and Buyer Profile. Another is the creation of multi-level marketing materials which only disclose your business name, location and financial information to buyers we have carefully qualified. MANAGING THE PROCESS: As qualified business intermediaries, we are the glue that holds your transaction together. There are often many issues which threaten to collapse a deal at any given time involving leases, liability, financials, timelines, government regulations, agency clearances and buyer/seller disagreements. We help craft win-win scenarios to get across the finish line. TRANSITION MANAGEMENT: We are unlike most brokers who think their work is done when the commission check hits their bank. Part of the value we bring is ensuring all sides are working cooperatively and effectively toward the success of the new owner.

I love my business. I have the privilege of working every day with creative, powerful business owners and entrepreneurs. They allow me to tell their life stories and show the world what they've created.

I’m not only a successful business owner and broker but I’m also a former journalist, television executive and Emmy Award winner. Selling businesses is really about one thing – telling a great story. It takes a bit of time and attention to make things read well, and a bit more time to ensure the right people are reading. But you and your business are worth it.

As a broker since 2005, I've closed roughly $150 Million in business and commercial transactions. I am the Owner and Principal Broker of First Choice Business Brokers San Fernando Valley. My office is in Burbank and I work with business owners in all industries while focusing on e-commerce, online, tech, media, manufacturing and service companies.

I've owned five small businesses, held management positions in Fortune 500 companies and managed to meet five U.S. presidents as a journalist. I'm very familiar with the pleasures and pitfalls of running a small business. I'd be honored to tell your story.

Areas Served

  • Los Angeles County, CA
  • Ventura County, CA
  • Orange County, CA
  • New York County, NY
  • Multnomah County, OR
  • King County, WA
  • Houston County, TX
  • Worcester County, MA
  • Cook County, IL
  • Cuyahoga County, OH


  • We are members in good standing with the California Association of Business Brokers, the International Business Brokers Association, the Institute of Business Appraisers, the International Franchise Association and the Institute of Real Estate Management. As a specialist in the online, e-commerce and tech industries, I am an active member of the Internet Merchants Association, the Electronic Retailing Association, and the Institute for Real Estate Management, where I am currently an Accredited Residential Manager and Certified Property Manager candidate.

Established Businesses For Sale

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