Brian Loring

(818) 973-2755

Helping Business Owners in the San Fernando Valley and throughout Southern California


Indicates membership in The California Association of Business Brokers (CABB).

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First Choice Business Brokers San Fernando Valley
"The World's Authority in Business Sales"

It's not just a catchy tagline. First Choice has been creating incredible value on behalf of business owners nationwide for decades. Founded in 1994, First Choice leads the industry with a comprehensive, world-class training regimen. All brokers must first demonstrate substantial, professional-level understanding in business valuation, liability management, confidential marketing, buyer pre-qualification and proactive negotiation. Our agents come from varied backgrounds including accounting, banking, real estate, insurance, law and professional practices.

First Choice Business Brokers now has an office in the San Fernando Valley, providing outstanding service to business owners all over Southern California. With nearly two dozen offices in the U.S. and around the world, Brian is able to provide you tremendous support in getting your business sold at the best possible price.

You've come to the right place by hiring First Choice Business Brokers to sell your business. We are the glue that gets the deal done. We will push your transaction across the finish line. Whether you want to retire, try something new, move out of town, build a different business or just relax and do nothing, we can help change your future. We've helped thousands of families in the retail, service, automotive, manufacturing, distribution and franchising industries. Selling your business can be a complex, time-consuming process. We understand the critical importance of confidentiality. We don't post signs, put listings on the MLS or operate like real estate agents. We won't disclose the name or location of your business to buyer prospects until they show they are capable of purchasing your business. They must sign a Non-Disclosure Agreement and complete a Buyer Profile so you don't get bothered by tire-kickers and looky-loos. We bring you a wide range of business experience, leasing and property management expertise, valuation skills and "win-win" transaction management abilities. I take a proactive, super-responsive approach to serving my clients. We don't hide behind voicemail and email. We pride ourselves on trustworthy, real-world consultancy, always with an eye toward completing a smooth, swift transaction. Call Brian and his team at 818-973-2755.

Brian Loring has been a broker since 2005, closing more than $150 Million in business and commercial transactions. He is the Owner and Principal Broker of First Choice Business Brokers San Fernando Valley, with offices in Burbank and Valencia. He helps clients in all types of businesses including automotive, transportation, manufacturing, distribution, service and retail.

As an entrepreneur and past owner of six privately-held companies, Brian understands the pleasures and pitfalls of running a business. He enjoys his role as a business consultant as well as a transaction specialist. After more than a decade working with small business owners, franchisees, private equity groups, commercial developers and asset managers, Brian thrives on creating fresh starts for entrepreneurs and their families.
Call Brian and his team at 818-973-2755.

Areas Served

  • Los Angeles County, CA
  • Ventura County, CA
  • Orange County, CA
  • Riverside County, CA
  • San Bernardino County, CA
  • Kern County, CA


  • We are members in good standing with the California Association of Business Brokers, the International Business Brokers Association, the Institute of Business Appraisers, the International Franchise Association and the Institute of Real Estate Management. I'm also an Accredited Residential Manager and Certified Property Manager candidate with IREM. Contact us at (818) 973-2755 or by email at

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