Steve Peters

(951) 415-2939

Client Satisfaction Is Our #1 Priority


The CABB Certified Business Broker (CBB) certification distinguishes its holder as a seasoned professional who has a solid educational background, proven accomplishments in completing deals, and an active membership in the CABB.

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CEO Business Brokerage & Services is a consulting firm specializing in Long-Term Exit Programs, Business Sales and Acquisitions. Whether you are ready to put your business on the market today, have a prospective buyer to transfer the business to over time, or just have interest in preparing for the inevitable transfer of your business, we are here to help you.

If you have thought about leaving your business, but don't know how to begin, you are in good company. Nearly 50 percent of successful business owners hope to exit their companies within the next five years, but there is a lot of confusion about value, profitability and salability of a business. Our expertise can help you maximize the take home proceeds from your transfer and will utilize your existing advisors to best serve your personal needs with a customized program. We will help you create your personalized Exit Plan to ensure your needs are met.

This will be one of the most critical events of your life! Rest assured that you are using the experience and education of CEO Business Brokerage & Services & Services to guide and support you.

EXIT PLANNING Our customized program let's you utilize your own advisory team, while we direct the process to meet your goals. Our system has been proven for over 25 years and we provide detailed and easy to understand guides for you to follow throughout the process. BUSINESS VALUATIONS An understanding of the true Market Value of a business is the first step in deciding what to do with a merger, acquisition, or sale of a business. Whether the goal is to sell today or prepare for the future, knowing value is a key to success. BUSINESS CONTINUITY As important as identifying the next generation chief of your business, is ensuring the business has the infrastructure to stay on track without your constant involvement. Identifying and Designing in the missing elements is an integral part of this facet. Our experience will prove invaluable in ensuring your business passes the test of time. PERSONAL NEEDS ASSESSMENT Our system will help you understand where you are and better identify where you want to be. Through specific and targeted questions, your true wants and needs are identified and brought to the table for analysis and planning. UNEXPECTED DEATH PREPARATION Our unexpected death preparation program performs all of the necessary steps to transfer your business, but forgoes the actual transfer. The goal is to execute this program while you, the owner, are here to ensure all of the pieces are in place, identified, and accounted for. Your beneficiaries will be glad you planned ahead. ACQUISITION CONSULTING Whether you are Buying or Selling, our experience is paramount to your success. In a consulting role, we are not representing the Buyer or Seller, but are guiding you through your side of the transaction to ensure the time-tested variables are accounted for. FSBO (For Sale By Owner) Assistance and Consulting If you are buying a business directly from the owner, or if you plan to sell your business yourself, CEO offers a consulting package to ensure your interests are taken care of. BUSINESS TRANSFER We are a fully California Licensed Business Brokerage Firm with experience in valuing, marketing, negotiating, and closing business transfers of small and medium sized businesses. Since 2006, our team has overseen multiple business transfers in Southern California.

CEO was founded to fill a need in the personal care of the Small to Medium Business Market in Southern California. We rely on successful transactions and post-sale satisfaction to fuel our future.

We focus on you, the client, to ensure your personal and business needs are met. Customer Service is an endangered species in the business world today, and we are working hard to restore faith in that concept.

CEO is an independent company with no royalties, franchise fees, or strict rules to prevent anyone, regardless of size, from realizing the benefits of our services. Through our network of affiliates and other cooperating brokerages, we are able to offer the same scope of inventory as the national companies, but with the personal touch of a small company.

CEO Business Brokerage & Services is an active member of CABB (California Association of Business Brokers) and we strictly adhere to the code of ethics of CABB. This also provides co-broker opportunities as well as ongoing training for us. We have been past chair for the sub-chapter of CABB in the Inland Empire.

Areas Served

  • Los Angeles County, CA
  • Orange County, CA
  • Riverside County, CA
  • Kern County, CA
  • Ventura County, CA


  • Steve is a CABB Certified Business Broker, and holds a Bachelor of Science Degree in Electrical Engineering from the University of Arkansas where his studies focused on Electronics and Semiconductor Fabrication. After several years of work experience, he earned an MBA from the University of Southern California with an emphasis on Entrepreneurship. In 2005, Steve attended the Columbia University Emerging Leaders program in New York where he sharpened his Negotiation Skills.

Established Businesses For Sale

Riverside County, CA

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