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how to value automotive shop client list, phone number, logo, and web address when selling a business

Selling our automotive repair shop and need information on valuing:
-1300 client list/database
-Phone Number
-Web address/domain name
-Logo

Any information or suggestions would be appreciated.

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Answers (2)
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The original answer was from a broker uninterested in helping either party achieve tax benefits or anything else -- except presumably collecting a commission. It makes a big difference how you assign the purchase price. For example, if the purchase price is assigned to good will, then it cannot be capitalized. Sellers want to sell hard assets (and be taxed on the income as capital gains - lower rate), buyers want to buy hard assets (can depreciate the asset over time, save taxes). It is important therefore to work with your CPA AND your lawyer to make sure that the deal is set up best for your particular tax situation.

Jun 5, 2013
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The BAF Group LLC
MD

Because it is a small business, breaking down each of those is not really done. Each element is essentially a function of good will. The vast, vast majority of small businesses are priced on the basis of cash flow, and the cash flow is viewed as a result of good will, for the most part. So, all of these are rolled up into one.

Aug 7, 2012

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