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can I advertise without disclosing the name of my business

conceal business name

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Answers (3)
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The BAF Group LLC

If you have to ask this quesiton, it is not unreasonable to suspect that you have no idea how to sell a business on your own. That is not an insult. There are many things I don't know how to do, and I need to call an expert to get the job done. Would you do your own brain surgery?

And I would be careful about taking advice from anyone that must use insulting examples of others, as the sole method of promoting his/her own business. I listed a business once, only to find out that everyone in town knew the company was for sale. The Seller originally accused me of betraying his confidence. I tracked it back and finally discovered that the Seller himself had mentioned his intentions to his Church Minister, who in turn had related the information on to another...and so on and so on. I received an elaborate apology from the Seller and I sold the business, very successfully.

There are good Business Brokers and there are bad Business Brokers, just as there are good Attorneys and bad Attorneys. I would ask for a referral and get some professional help.

Dec 16, 2010
Buy-a- Company

Sure. That is the astute thing to do.

Recently, a business broker called one of our listings to try to get the listing. When the owner told them they did not want to use a broker (and caught the broker in a lie), the broker, unbelievably, sent an email to the company's general email address, letting the employees know that the company was for sale.

There are a lot of unscrupulous people out there, so you are right in being discreet.

Dec 15, 2010
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The BAF Group LLC

Yes. Have you looked at the postings here?

Dec 15, 2010