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Where do you advertise for selling a DBA sole proprietorship name?

I closed a profitable men's clothing business in 2004 that I had for 16 years. I recently sold the building that I had rented out to another retail clothing proprietor since then with his own DBA, and am now wondering if I can sell the name, my DBA.
It is a well known name, recognized still to this day by people who enter the current store front with a different name, and by the community population in general.

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