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What is a "normal" equity share that should be considered for funding of a start up?

In the past I have immediately given up controlling interest and almost instantly after I did all the work to get it live etc, my shares were then diluted and I ended up with next to nothing. I dont want to do that again, but it seems that while I have much interest in my new business it seems they all are similar deals to what I had done before. Is this the norm? Or am I just getting the wrong type of investor interested?

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