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What is a good click-through-rate for an ad?

Just curious as in the "ad performance" section it says if it's below 2% that the headline might use some work, so I'm curious what people tend to aim for? Thanks!

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Hi Chris,

We consider a good click through rate to be 2% or above.

Della Rahbek
BizBuySell

Feb 25, 2016

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