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We have a software product for Doctors office management We are looking for a product marketing company.

We have a software product for Doctors office management We are looking for a product marketing company, either to buy it or to work with it to market our health care IT product.

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Answers (2)
Steven St
World Business Partners, Inc
Los Angeles County, CA

I would say you need to go to trade shows, advertise in trade magazines and do targeted mailings. These are time tested ways to market a product. Give it away free to doctors in your area for testimonials and references. Or give it away for free to get some market saturation and then up-sale with more features or upgrades.

Doctors offices are usally some of the worse run offices. They are frequently managed by a nurse (who doesn't have an MBA or a office manager/receptionist. They have little time to learn new software and no motivation to buy software no matter how good your product is.

Giving your software away for free and then offering A-plus customer support can lead the way into many closed doors.

But this is just my opinion and I have no idea about what you are selling.

Hope this helps.

Apr 25, 2009
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We would be interested to know more about product in terms of its features, pricing for buying it as well as marketing it, technology used, hardware required to run it. Please send details to

Apr 20, 2009