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Not sure how to present my business

In the mid 80's through the mid 90's I developed and manufactured new computer accessory products for companies like Apple, Kensington, Fellowes, American Brands and Acco. Products included the first mousepad, the original Apple security kit, desktop stands and holders. In all about 70 consumer products that sold over 50 million in retail sales. I got out of the business 15 years ago when most of the new products were being sourced overseas and the margins became to small.

Recently, within the last 12 months, I have developed some new ideas and sold them directly through my own site. The gadget websites have featured many of my products and I have been able to develop a solid following of buying customers. I am not really sure how to proceed. I love selling directly to the consumer and I like designing new products. The problem is each new product requires production and I do not want to get back into manufacturing. The site is growing pretty quickly.

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Answers (3)
Robert Cutler
Attorney
New York County, NY

Sounds like a good strategy but just be careful in using the Xbox 360 name since in all likelihood it is probably the subject matter of a registered trademark.

Mar 8, 2010
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newPCgadgets
president
San Diego County, CA

I have 7 patents on older products that I initially produced the first time around. I find that in this product category that patents don't really help all that much. The interesting thing I have noticed is that if you have a keyword rich name for your product like, "Xbox 360 Security Kit", and are the first to introduce it, you will achieve the top search results and have the advantage over any of the competition for online sales. I have used this strategy for new products and it seems to work well. I like that a small company can compete with larger companies for online sales. It levels the playing field and allows new products visibility.

Mar 8, 2010
Robert Cutler
Attorney
New York County, NY

Mike, your business probably would be very attractive to a venture capital fund or private equity fund with a manufacturing and distribution network in the computer accessory market. Are your product ideas patented?

Mar 8, 2010

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