Nick, it does change the dynamics, somewhat. On the profit vs revenue issue, I almost asked for a clarification before I answered, because many people say things like that off the cuff. I figured that might be the case.
Two years are better than one. You can SOMETIMES get by with two years, but the more you try to cut down the time element, the more you bear the burden of potentially carrying the note, yourself. Banks are not happy about lending on the basis of businesses without tangible assets for security, first because of the entire Dot Com implosion, then the entire credit meltdown that for commercial loans, began in 2007. The time element - regardless of the amount of time we discuss - is usually marked by the number of Tax Returns that represent full, 12-month financial data in each Return.
Moreover, keep in mind that even after three years of existance, e-commerce companies are, in the majority of cases, subject to terms that do not give you the whole price, up front. They are done with either the Seller carrying a heavy portion of a note, or an "earn-out". And again, the shorter the time the Company has been in existance, the more the Buyer will demand you carry.
On the subject of who does what in your business, if I were you and looking to sell, I would immediately work on setting it up as an absentee-ownership scenario. The more time you have with people in place that can operate independently of your continuous oversight, the better off you are.
Keep in mind that in ANY business sale, no Buyer will buy on the basis of potential. Not the potential for earnings and not in the potential of them changing the business to suit their operational needs. They will pay for and will demand a true turnkey entity, particularly in your line of business. You need to impress them with the fact that you can walk away at settlement, (or extremely shortly thereafter,) and the business will run seamlessly with the same upward increase in business, and with no hiccups in operations due to your absence.
The kind of Buyers that will acquire a company like yours are tough, business-oriented people. They are not the same people that will buy a C-Store or Gas Station. They know what they want and they will only consider things that fall into their specific, strategic set of objectives. These are not people that cruise BizBuySell and think, "What do I want to do with the rest of my working life?" They already know the answers and they are either looking for e-commerce companies, or they are not. Meeting their specific requirements spells the difference between them considering your Company at all, or offering 20 cents on the dollar. Negotiations are brutal and can be lengthy. But just getting to the negotiation point is part of what I am suggesting to you, in order for you to start.
Again, I don't earn a cent by just spouting off here; but I believe you would be better served by holding off, getting to that three-year target, shoring up management concerns and then putting the Company on the market. We can do it at this point, and it costs you nothing if you don't get what you want; but by hanging in there, the rewards you would achieve would be far, far superior to anything that you would generate, today.