The BizBuySell Small Business Community

  • Get Expert Advice

  •  • Find Local Service Professionals

  •  • Share Your Experiences

Is buying an e-commerce site with no website skills or content management skills feasible?

I like the idea of operating a website, but have no experience in web design or e commerce. Is it crazy to entertain purchasing a already established site without these skill sets? Will most or all profits be lost if you have to pay someone to manage the site?

No User Photo

Answer This Question

max 5000 characters

Web Reference (optional)

e.g., ""

Review Community Guidelines

Help keep our Community clean and on topic. The BizBuySell Community is a place where you can discuss your questions, concerns and knowledge with others you can trust. It is not OK to use this forum to solicit others for personal or financial gain, or to rant about personal issues. It's all in the guidelines.

Submit Your Answer
Answers (4)
Rigved Raut
Global b2b website
San Diego County, CA

Hi, I am looking to sell established b2b website Please let me know you are interested my contact email address is


Feb 16, 2010
No User Photo

I left my job last year and purchased a couple e-commerce businesses that I have zero experience in. Purchasing an established e-commerce business usually means the technical work is already completed. I have been doing really well with them and have now taught myself how to build the sites from the ground up. I may have some good suggestions for you. Your more than welcome to reach out: michigan6206(at)yahoo(dot)com

Feb 9, 2010
No User Photo

Hi Mike. Most owners selling a website business will be happy to spend a little time with the buyer to show them the ropes. Chances are if it is an established business, they have an automated website, hosting account and seo already set up so you won't really have to do much except change your the banking information. The only time you need to do something is to update your website content which is fairly easy and again, I'm sure the owner would show you how to do that.

Please keep me in mind as I do have three different website businesses available in different price ranges from a domain reselling business offering hosting and other services through godaddy, a 10 year old dating service selling it's website, domains, adv etc. as an asset business, and an ebay website selling unique, antique movie memorabillia selling as an asset sale. You can reach me at "".

Best of luck to you in whichever business you decide to purchase.

Jul 11, 2009
No User Photo
How to Buy a Business

Let me put it this way, it would be akin to buying, say, a cosmetic surgery clinic if you are a bus driver. Not only will you be bled dry by people who will grasp immediately that you have no clue about the business, but you will not be able to make the right decisions about how to manage and grow the business.

Last year, a guy I know, a professional, bought an ecommerce site and he is now completely dependent on others. As soon as he bought the site it started trending downwards. Soon he was calling me for advice and I gave what answers I could in the time I had available. I'd hate to be in his shoes.

Never buy a business that you couldn't fully operate yourself through a temporary crisis.

Jul 11, 2009

Start a Discussion