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If I don't have a large advertising and marketing budget, what are the most effective resources?

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Answers (7)
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Michigan Premier Marketing Team
Oakland County, MI


There are many of ways!

I own a Marketing/Advertising/PR firm in Michigan. I would love to help you grow your business by effectively analyzing you current marketing efforts and the seeing how we can implement operative strategies. In addition I have many connections with large companies who may be interested in partnerships that can be both beneficial to you and them.

Feel free to email me at or by phone, (248) 956-0246.

I look forward to hearing from you soon.

Sep 7, 2014
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Soclof Business Brokers
Bergen County, NJ

Creative emails, sponsor a weekly bulletin as I am sure your school or church send out every week. AS well monthly non for profit publications are typically very cheap to advertise. Also in some cases barter does work niicely and may allow you to advertise in places you never thought would be possible.

Jun 22, 2009
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Jun 16, 2009
Gwendolyn Davis
Brand Builder Account Executive
Maricopa County, AZ

What you need is have your business listed in a local directory, Stay away from PPC they are too expensive for local business and non - effective. What you want is to target your community, you need high placement in search engines and online presence. Don't rush and buy an expensive website either, you don't have to do that. What is needed is a description, images, video, coupon generator, directory that gives you reports on your roi - search localadlink look for an agent in your area - proven to get you on top

May 22, 2009
Samuel Craig
Free Contact Lists
Old fashioned marketing professional
Wake County, NC

That depends on what you are selling. Is it a service or a product? Is it high ticket or low ticket?

If your business is local you should get busy registering it with all the local search engines out there like Google Local Listings, yellow pages etc. I have attached a link to a free article on the subject. It also has links to the main search engine sources.

These all have free options and you can get some serious local business from Google.

Local pay per click can be good as well. It allows you to keep your budget very low and feel your way around. You can spend as little as $5 a day if you want.

Of course that means you need to have a website. But if you are service then your site can be pretty simple and should not cost you too much.

May 21, 2009
Andrew Cagnetta
Transworld Business Brokers, LLC.
Premium Broker

David is right. Networking is great! I would add that hitting the streets and selling door to door is effective for both your business and waistline!!

Apr 4, 2009
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Franchise Advisory Group

Jaime, I don't know what kind of business you have, but here are some inexpensive suggestions. Join a networking group. BNI, LeTip and others are a great source of referrals and may run about $1K a year. Direct mailings work just as well and are very inexpensive. Again, without knowing what business you are in, it's difficult to come up with other ideas. Just think about this, at times the most effective way to market and advertise is the one that is least expensive and most direct.

Apr 4, 2009