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I own an ecommerce skateboard supply business and need help in growing the business, any help?

I own an ecommerce skateboard supply business that has a fully setup website and inventory. I currently have 2 different dropshippers (1 in California & 1 in Florida) who supply all of our customers. We are having high traffic on our website, but sells are not happening. Our prices are well below other competitors. I need help in getting our site moved up on Google & Yahoo. I would eventually like to expand to a brick & motar location in Orlando, but I want to get the capital up before venturing in this direction. Any help would be appreciated.

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