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I considering selling off my prolific intangible assets (art) that's licensed in mass - both mobile

This is a very unique company. It owns thousands of designs (all categories and genres) licensed abroad in mobile entertainment (on decks, off decks, in apps), and spunoff into mass apparel at many major retailers. It generates reoccurring monthly royalties and the growth from last year is unbelieveable. It will only get better. Comes with editable style guide as for licensees. I am not selling my company or company name (or domain), just considering the sale of the intangible assets (art) and distribution. I have another ineterest for my company and its name. I have built and sold licensed content libraries before, but this one very special with a great forecast. Everything is fresh and trendy. It's hard to evaluate, but I have been doing this for 15 years, so I am not just evaluating on the income x3...but the content volume, its fast growth, its forecast, and where its distributed...and what someone would pay per each design (I own thousands). Best sellers in Mobile and in Apparel.

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Answers (4)
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How to Buy a Business

Hey, no offense intended. I've been a broker for ten years and if I had a dollar for every seller that wanted to sell his or her business on its potential, I'd have my own personal 747.

Glad to hear you're making money.

Aug 23, 2009
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New York County, NY

I love this stuff. Looks like CC got ya' Peter. Nice Blog You Have :-)

Not that I care too much about CC's business...but the "oh-oh trouble ahead" just got you in the _ _ _! Glad I saw this nice and fesh.

Aug 23, 2009
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Just so you know it generates 6 figures. Go have fun commenting on another's post, while you are trying to find a job.

Aug 23, 2009
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How to Buy a Business

so I am not just evaluating on the income


Oh-oh. Trouble ahead. Every inexperienced seller likes to think that she can sell her business on its potential rather than actual performance. She can fantasize till the cows come home about what the business could be worth if suddenly all the stars aligned perfectly and everyone on the planet wanted her widgets.

Unfortunately, buyers pay for existing cash flows and not the seller's exuberant fantasy pitch.

There's also the question of why you want to sell this business if it's really as great as you say it is. Buyers will assume that you have concluded that the cash flows don't justify your time investment anymore. So why should they pay for it?

Aug 20, 2009

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