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I am looking to purchase a sports autograph memorabilia business that sells online.

I am looking to purchase a sports autograph memorabilia business that sells online via several channels (Amazon, eBay, NewEgg & their own eCommerce website). My issue is that about 75% of their business is done through Amazon. Amazon does not allow business owners to transfer seller accounts and associated history & feedback to a new owner. The sports autograph memorabilia business thrives on trust and people are not as likely to buy from a new seller. My assumption is that this should make the business quite a bit less than their $30,000 asking price. Any thoughts?

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