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How to sell the software I created?

I created a shelf ready software product. I do not have the resources to market and support the product. However, I am confident that it could be a great addition to medium to large software vendors.

How do I go about finding the right buyer?


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Answers (4)
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New Horizon Capital
Vice President

I may be able to help you, please email me at

Sep 25, 2009
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A Better Business Broker
Santa Clara County, CA

Robert - You sound like an individual developer. Depending on what type of users your product is intended for, call it beta version .99, and make it - or portions of it - available on your website for free downloads, perhaps with not all the features of the final product. Hopefully you'll spend the next month or two working with real people who are trying your product.

It's more work, but you'll accomplish several things - a) you'll develop a user base who's real world tested your product, b) your product will become more bulletproof, c) you'll improve it's documenation, d) you'll likely learn about added features they'd like (and would pay for), e) you'll find out what the real competition or alternatives to your product are, and f) you'll have a then track record that you can take to future potential investors for funds - when you want to ramp up promotion and support.

Don't try to package it and sell it in shrink-wrap form until your product has had extensive testing and usage by actual users - there'll be too many changes coming too fast once it's in their hands. I've worked with lots of people who wrote an app that they themselves would use, polished it, and then released it to the world, learning too late that it 'almost' hits the mark. Maybe you've already done all this - good luck.

Jul 10, 2009
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I am a manufacturer's representative that helps software publishers get their products on retailers shelves. I have many contacts in the software publishing community. Maybe I can help? Feel free to email me at

Jul 10, 2009
Dan Lemanski
LeMans, Inc.
"Business on the Move"
Greenville County, SC

I have been approached many times by people like your self that have developed an excellent product but don't have the resources (capital) to get the product to market. While it is challenging (especially if there is no track record or sales of the product), I would suggest searching the internet for software products that would compliment your product and perhaps contact the businesses directly. Also you might want to participate in shows or conventions where you could introduce your software product. Your challenge is in gaining some visibility and networking in your industry is probably as good a place to start as anywhere.

Apr 30, 2009

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