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How many B2B franchisees are uncomfortable about cold calling, and may be getting out of the business?

Peter Ekstrom

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Answers (2)
Jon Holmquist
Edgemaster Model 400 sharpener
President
Marion County, OR

Our franchise, Edgemaster Mobile Sharpening, is totally dependant on cold calling and they should be taught that in the initial training. We give several tools to help get over/by this but the bottom line is that some just can never make it. So they should get out. If they got in in the dark, they probably have recourse according to their FDD. They also could get involved with a franchisee's association and try to get something started to get the help they need from fellow 'zees. They must have thought they could do it before putting the $$$ down, so they probably just need a little more help. We give ongoing support even to the point of having a staff person go out and make calls with and for them and let the 'zee see them in action. Long answer to a short question but you should look for solutions before you bail out of the business. Thanks, Jon at Edgemaster Mobile Sharpening

Sep 13, 2009
Chuck Woolweaver
FranchiseConsulting.Net
Franchise Your Business in 60 Days
Palm Beach County, FL

I'm confused about the way your question is structured and therefore what your hoping to learn but most B2B Franchisors should be targeting franchisees that are already in B2B sales. If not, they need to carefully select individuals that are trainable.

Jul 1, 2009

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