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How do I market an amazing motorcycle/scooter dealership in SW Florida to the right buyer?

We own a motorcycle and scooter dealership and service center in SW Florida and want to sell. We own the building we occupy and there is a non-qualifying, assumable mortgage on the property. It is an amazing opportunity for someone with experience in the industry that wants to take it to the next level. The potential is unlimited! Health forces sale! Struggling to find the best way to get it marketed to the right buyer.

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Answers (4)
Steven St
World Business Partners, Inc
Los Angeles County, CA

If this is a great opportunity like you say it is the first place I would start looking is at other scooter dealership owners where you are. This has two benefits; 1. They already know the business and the market, 2. You can gauge how successful or poorly they are doing by checking out their dealership. If their dealership is doing well, you can be more comfortable to believe they will treat your dealership the same. This doesn't mean you do not have to do your own diligence on them. But you may can sell with a lower down payment then you would with someone coming off the street without a similar business behind them.

Many top sales people dream of having their own dealership so that may be a place to look as well, but really great sales people can be really terrible managers. Make sure you find one that has management skills as well as selling skills.

You can go with a business broker. My only advice with that is pick your business broker very very carefully. Some business brokers are wonderful and are worth every penny. Some business brokers are lazy, unmotivated and cost more than they are worth.

Find a broker who wants your business wants to work and will work hard to sell your business.

A tip that I learned long ago is when talking to potential brokers for my deal, I call them at all different times during the day with a questions to see how fast they will call me back, schedule meeting at the most inconvenient days at the most inconvenient times to see if they will meet me and I always always check references. But the way I ask for references is to first ask to see their last half dozen completed deals and then ask if I can contact the Seller and Buyer. This usually gives me a good idea of how they will treat me and it gets around them from giving me the VERY best references which is worthless to me.

I wish you the best of luck and I hope this helps.

Apr 25, 2009
Andrew Cagnetta
Transworld Business Brokers, LLC.
Premium Broker

Alison...we sold a scooter dealership in the past. We would be happy to answer your questions for you. It is imperative to create competition for your business to get the best price. And to create competition, you need a full time person working the deal. I have been in your shoes before, and believe me when I say you should hire someone like us.

Apr 19, 2009
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The BAF Group LLC

What do you mean, to the right buyer? The one with the most money? The nicest guy or gal? The key may be coverage. A Business Broker can help put the word out to the widest market, giving you the best potential for having a ready, willing and financially able Buyer in the most efficient way. I agree: It sounds like a GREAT opportunity. With property, with motorcycles/scooters in high demand, particularly in Floriday - what a great offering!

Apr 14, 2009
Mike Handelsman
General Manager
San Francisco County, CA

Hi Alison - My first suggestion to you would be to determine if you'd like to try to sell on your own, or to use the services of a Business Broker. A broker can help you understand the appropriate value and selling price of your business, and can help you get it ready for sale. The right broker can provide expertise in marketing the business and screening and showing the business to buyers. They usually charge a commission of roughly 10%. If you want to try to sell on your own, you can list the business for sale on, and can get a sense of the right price using the BizBuySell Valuation Report.

Apr 14, 2009

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