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How can i make my business more marketable and sell fast? My parents are ready to sell their business asap!

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The BAF Group LLC
MD

since I am a business broker, you will probably think of my answer is being self-serving. But the best way to sell the business quickly, efficiently and most profitably, is frequently by using the services of an experienced broker, that knows your business niche and possibly your area. A good broker will be able to analyze the finances, provide suitable pricing, suggest changes or emphasis to be placed on the business in promoting it, perhaps finding the best possible advertising modes and audiences for the business, and then qualifying buyers in an attempt to bring them to an offer and ultimate settlement. The broker should be able to counsel your parents on the pros and cons of each particular offer, whether there are terms that need to be thought out, and what the trade-off may be between those terms and possible price considerations.

Frequently, people think in terms of lowering the price immediately, in order to obtain a quick sale. That is certainly something that should be considered, if speed is of the essence. But that can also be a two edged sword. Buyers always think in negative terms. They wonder what the Seller's motivation might really be. If a business is being sold at lower than market prices, the cynical Buyer might sit back and wonder if there is not major competition coming in, and that is the real reason the seller is trying to get out quickly. Or of some other catastrophic impact is going to take place that would have an adverse impact on the business, very soon. So be careful in making that the focal point of your strategy to sell it fast.

Oct 1, 2014

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