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Do you feel changing small words in existing listings gets them more notice?

We have two showcase listings but I would like to see our business pop up in more results than it does. Any suggestions?

John O'Connor

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Answers (2)
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Freedom Business Brokers
Orange County, CA

To answer your question the listing is just like a canvas for a painter. This is the primary source of information for the buyer.The way the words are written or chosen effects the buyer.The best way of depicting a listing is put yourself in the shoes of a buyer and feel it what information you would need
to buy this business.Here is some advise in nutshell when listing is portrayed on website.
Start with the location and importance if any associated with that.(like located in a shopping center
with a giant anchor), then square footage and lease/rent. then the brief details of the product or service offered for sale.Then the revenues gross and net sales with emphasis to margin of profit
in relation to cost of goods.Number of employees and payroll and how many hours owner is working.
Since when it is established and what could be added to the business.(The buyer always is comfortable with capitalization upon the weakness of the seller.He wants some incentive to buy it.
Seller financing provides him a sense of security and enhance his confidence.
All this information should be precise to the point,informtive,organized in a sequence of priorities.
The description should not be narrative rather bullet points should be used .Last but not least always leave some mystery in the listing so that buyer is bound to call you.
Good Luck!!

Nov 16, 2011
No User Photo

Hello John, this is just a thought: with conventional funding rules almost changing daily.What if we were able to add a few small words.(and we could produce to everyones satisfaction a win-win -win). Owner finacing avalable should the potential buyer qualify.As I stated earlier just food for thought - but it would work.
All The Best you.
Robert Anderson

Nov 15, 2011

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