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Competitive advantage through non-profit?

Here's an idea I had...

Using a non-profit or social profit company image as a competitive advantage in selling subsitute (replaceable) products.

Ex. selling toothbrushes, razors, batteries, etc, under a new brand.

If the customers know 99% of profits go to charity, do you think this can create enough competitive advantage to make the company successful?

It seems as if a lot of money could be generated for good causes this way. What are your thoughts?

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Answers (1)
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D&L Investments, LLC
Great Opportuntity **REDUCED**
Pottawattamie County, IA

As a Non- Profit are you referring to a 501-c? How could 99% of the profits be given to charities?
This is the stumbleing blocks you'll face. How do the employees get paid, who pays for the distribution?

Jan 17, 2010